Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
To mark the 20th anniversary of Toradora!, arma bianca and Animate's joint brand "arti-mate" is releasing Animate-exclusive original apparel and goods featuring new artwork by YASU, with in-store sales starting September 26, 2026, and online pre-orders opening July 13, 2026.
EXNOA has opened pre-registration for Touken Ranbu Pazugiri, a new puzzle RPG featuring sword warriors from Touken Ranbu ONLINE, with reward tiers that grow alongside the number of sign-ups. A repost campaign celebrating the release of the official PV also guarantees every winner one of several prizes, including Eraberu Pay and original smartphone wallpapers.
Towada Prince Hotel on the west shore of Lake Towada has begun offering a stay plan that includes a gasoline ticket, helping guests offset fuel costs while touring the fresh greenery of Lake Towada and the Oirase Stream by car this summer.
Toyosu Parlor, the original dessert brand of the e-commerce site Toyosu Ichiba.com, has released a chilled summer verrine layered with compote made from Yamagata's prized "Sato Nishiki" cherries, raspberry-scented jelly, and rare cheese made with Hokkaido cream cheese.
From July 18 to 20, 2026, fragrance atomizer brand "TRAVALO" is holding a three-day pop-up in Kumamoto with hands-on refill trials, a TRAVALO gacha, a first-time Perfume Pod gacha, and pop-up-exclusive models and colors.
Starting July 4, 2026, Yunoko Onsen "Umi to Yuyake" in Minamata, Kumamoto is adding a "Shiranui Sea Seasonal Fish Tour" fair to its dinner buffet, featuring hamo (pike conger) and about five kinds of local fish landed that day, rotating with the daily catch.
Casual fashion brand Ungrid is releasing an adult T-shirt and pouch featuring Toy Story characters, timed to the Japanese theatrical release of Toy Story 5, with both items available from July 9, 2026 through RUNWAY channel and ZOZOTOWN.
Vision Glamping Resort Yamanakako in Yamanashi Prefecture and Koshikano Onsen in Kagoshima Prefecture are introducing Shark's high-power tower fans for a limited time this summer, joining SharkNinja's initiative to keep guests cool in fully private tents and rooms at no extra charge.
A new limited-edition handkerchief design joins Wako's popular collaboration with the German chenille-weave brand FEILER, available exclusively at Wako Ginza starting July 2026.
The Westin Sendai's Restaurant Symphony is serving "Chef's Journey TOHOKU -Otsuchi-," a dinner course spotlighting Iwate's Otsuchi venison alongside Miyagi's Kanpo wagyu and other Tohoku ingredients, from August 28 to December 3, 2026, for ¥20,000.
From July 18 to September 25, 2026, The Westin Sendai is adding a new plan to its "My Melody Peach Tea Party" afternoon tea, pairing the experience with an original clear bottle, tote bag, and scarf themed "A Summer Gift From My Melody."
Promotool has added an Aroma Hand Soap to its 100% natural essential oil "White Tea & Thyme Natural" series, sold under its own brand and offered as an OEM product for hotels, ryokans, residences, and luxury brands.