Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
JR East Japan Urban Development is holding the 14th Musaura Ekimae Marché as a two-day night market at Musashi-Urawa Station on July 25 and 26, 2026, with workshops, general goods stalls, food trucks, and stage performances, plus part of the station's parking lot opened as a plaza for craft beer and food.
On July 15, 2026, the Kozagawa Town Tourism Association is lighting up the national natural monument Mushikui-iwa in yellow for a single night, while the roadside station Michinoeki Mushikuiiwa opens after dark so visitors can pick up local yuzu drinks, gibier, and honey.
Tokyo-based ukiyo-e artist NAGA and Los Angeles streetwear brand Philip Lumbang are releasing their first joint collection starting July 2026, featuring T-shirts that blend traditional Japanese motifs with skateboarding and breakdancing scenes.
A new all-black plush lottery from Nagano Characters — the beloved cast created by Chiikawa illustrator Nagano — goes on sale July 17, 2026, with 11 prize types and no losing draws, from a 100 cm giant plush to mini mascot badges.
Nagasakibana Beach Resort in Bungotakada City, Oita Prefecture, is opening a BEACH CAFE for the Nagasakibana Summer Festival on July 19, when about 600 fireworks light up the night sky just steps from the resort.
From July 18, 2026, outdoor brand NANGA is holding its annual "Natsu Matsuri" summer festival at NANGA Shop locations nationwide and on NANGA ONLINE SHOP, featuring gachagacha prizes, hands-on workshops, and new goldfish-motif T-shirts and caps.
New Era and Hollywood Ranch Market are bringing back their special collaboration cap in two new bicolor colorways, with pre-orders opening July 10, 2026 and arrival expected in late August.
Nihonbashi Sembikiya Sohonten is adding three new items to its "Natural-rich" fully ripe fruit jelly line, made with Alphonso mango and Okayama white peach, available individually or as a two-piece gift set.
The Mothra Special Exhibition at the Godzilla Museum inside Nijigen no Mori on Awaji Island runs through September 13, 2026, marking double anniversaries for Mothra. A Phase 3 advance reservation bonus postcard featuring popularity-vote winner "King Ghidorah" is available to those who purchase in advance tickets for admission from July 18 to September 13, 2026.
A Halloween-themed "Trip or Sweet" merchandise fair for Ninjaboy Rantaro opens online pre-orders now at Animate, followed by in-store sales at Animate stores nationwide from October 3 to 18, 2026.
Niseko Konbu Onsen Tsuruga Besso MOKU NO SHO is now offering a "0-Night Dinner" day-use plan, giving guests up to six hours to enjoy a guest room, the hot spring, and a Japanese dinner course, alongside a new seasonal menu at the property's lounge "Apeso."
Okinawa Churaumi Aquarium is teaming up with NHK Okinawa from August 8 to 19, 2026 for a joint exhibition of dynamic footage of Okinawa's seas, marking 60 years of NHK's underwater filming team and 50 years of the Okinawa Churashima Foundation.