Baumkuchen specialty brand PATISSERIE THE HÉREN will be appearing at Daimaru Kobe's basement event space for a limited run from June 3 (Wednesday) to June 9 (Tuesday), 2026. During the event, the brand will offer its signature hard Baumkuchen alongside a selection of gift and souvenir options.
Brand website: https://shop.heren-s.jp/
"Crispy Outside, Chewy Inside" — The Héren's Distinctive Texture
PATISSERIE THE HÉREN's hard Baumkuchen stands out with a crispy, fragrant exterior and a chewy interior. Each layer is carefully baked by hand, releasing the rich aroma of butter with every bite.
In a market where soft and moist Baumkuchen are the norm, The Héren has carved out its own place with a "crispy yet chewy" texture. Customer reviews on the brand's site (66 reviews) include comments such as "people kept asking me where I bought it" and "it always becomes a talking point when I bring it as a gift."
Multiple Award Winner at the "Final Kuchen General Election"
At Japan's largest Baumkuchen event, the "Final Kuchen General Election," the brand's "Toki no Naru Ki" Hard Baumkuchen has received the following recognition:
- Spring 2022: National Overall 1st Place
- Tokyo Top Battle 2022: Overall 1st Place
- Tokyo Top Battle 2023: Overall 1st Place
- Tokyo Top Battle 2024: Overall 1st Place
The palm-sized "en" Hard Baumkuchen, a spin-off from the flagship line, also claimed Overall 1st Place at the Tokyo Top Battle 2025.
Pop-Up at Daimaru Kobe
At the Daimaru Kobe event, the focus will be on the flagship hard Baumkuchen, with a lineup designed for gifts and souvenirs. The pop-up offers Kobe and Kansai visitors a chance to experience The Héren's Baumkuchen in person.
Event Details
Event Name: B1 Sweets Event ①
Venue: Daimaru Kobe, B1F
Period: June 3 (Wednesday) to June 9 (Tuesday), 2026
Hours: 10:00 AM to 8:00 PM
Featured Brand: PATISSERIE THE HÉREN
Products & Prices
"Toki no Naru Ki" Hard (M)
¥1,674 (tax included) — Four-time national champion product
"Toki no Naru Ki" en Hard
¥1,458 (tax included) — 2025 national champion Baumkuchen
"Toki no Naru Ki" Premium Matcha
¥1,944 (tax included) — Limited-time flavor
Event-Exclusive Tasting Set (3 pieces)
from ¥1,458 (tax included) — Event exclusive
Event-Exclusive Tasting Set (6 pieces)
¥2,916 (tax included) — Event exclusive
*All prices are tax included.
