VERY RUBY CUT, a strawberry sweets specialty shop known for drawing long queues in Tokyo, is heading to Kobe for the first time. A pop-up store will open at the basement Food Stage of Kobe Hankyu Main Building from April 29 (Wednesday/Holiday) to May 5 (Tuesday/Holiday), 2026.
The concept behind VERY RUBY CUT is "cooking the charm of strawberries into sweets." Carefully selected strawberries from around the world are transformed through cooking techniques and a dedication to texture, resulting in sweets that go beyond what fresh strawberries alone can offer.
Ichigo Milk Sandwich — The Brand's Signature with Over 4.5 Million Sold
Italian-grown Sabrina strawberries, known for their vivid red flesh and richly fragrant sweetness, are slowly cooked down into a confiture and blended with creamy white chocolate infused with the richness of condensed milk. These two soft fillings are combined using the "melting double melt method" and sandwiched between moist cookies. Each bite delivers a moment of pure indulgence as the strawberry and milk flavors melt together on the palate. Cumulative sales of the Ichigo Milk Sandwich have now surpassed 4.5 million units.
(Image shows the 8-piece set)
Product Name: Ichigo Milk Sandwich
Prices:
- 5-piece: ¥1,275 (before tax: ¥1,180)
- 8-piece: ¥1,989 (before tax: ¥1,841)
- 12-piece: ¥2,981 (before tax: ¥2,760)
Ichigo Double Sandwich — A Spring-Only Strawberry Creation
This spring-exclusive sandwich brings together two types of strawberry filling: a confiture made from Italian-grown Sabrina strawberries, and a strawberry chocolate crafted from the aromatic sweetness of Amaou strawberries — often called the "king of strawberries." Both fillings remain soft and are combined using the "melting double melt method," then sandwiched in moist cookies. The result is a gently melting texture that carries the aroma of two distinct strawberries at once.
(Image shows the 8-piece set)
Product Name: Ichigo Double Sandwich
Prices:
- 4-piece: ¥1,296 (before tax: ¥1,200)
- 8-piece: ¥2,484 (before tax: ¥2,300)
Alcohol content: approx. 0.06%
Ichigo Cheesecake — Made with 100% Amaou Strawberries
A gently sweet confiture made from 100% Amaou strawberry flesh and juice, slow-cooked and enriched with the firm texture of cranberry pieces, is baked together with cream cheese and Camembert cheese into a moist, juicy cheesecake.
Product Name: Ichigo Cheesecake
Prices:
- 4-piece: ¥1,275 (before tax: ¥1,180)
Ichigo Cream Pie — Crispy Layers of Strawberry and Custard
Polish-grown Senga Sengana strawberries — prized for their refreshing acidity and fresh aroma — are freeze-dried and folded into a strawberry cream flavored with custard and a hint of rum. The cream is nestled inside a crispy, golden pastry folded into 108 layers, dusted with strawberry sugar for an all-strawberry finish. One bite releases the intertwined flavors of strawberry and custard.
Product Name: Ichigo Cream Pie
Prices:
- 5-piece: ¥1,350 (before tax: ¥1,250)
Very Ruby Gift — A Luxurious Strawberry Assortment
(Image shows the 9-piece set)
The Very Ruby Gift brings together the signature Ichigo Milk Sandwich, the moist and juicy Ichigo Cheesecake made with Amaou strawberries, and the crispy Ichigo Cream Pie.
Product Name: Very Ruby Gift
Prices:
- 9-piece: ¥2,700 (before tax: ¥2,500)
- 13-piece: ¥3,780 (before tax: ¥3,500)
Event Details
- Period: April 29 (Wednesday/Holiday) to May 5 (Tuesday/Holiday), 2026
- Location: Kobe Hankyu Main Building, Basement Floor, Food Stage
Prices listed are suggested retail prices. Popular items may sell out early.
