PEACH JOHN is releasing the second installment of its popular collaboration with Sanrio's Hello Kitty, the character loved around the world. The collection goes on sale Wednesday, November 11, 2026, at the PEACH JOHN official online store and at stores nationwide.
The collection has four items in total: one lingerie style, two loungewear styles, and one accessory. The visuals and product lineup were unveiled on November 4.
The theme is a romantic world with a Y2K mood. Drawing on the Heisei-era culture that has been getting fresh attention in recent years, the designs feature a gyaru-style, tanned Hello Kitty. They are worked into retro-cute details such as leopard prints, giving Hello Kitty a PEACH JOHN spin. This is a special collection in limited quantities.
Lace Bra Set
A romantic bra and panties set with a Heisei-retro mood. The design centers on original embroidered lace featuring a tanned Hello Kitty, the "HELLO KITTY" logo, and heart motifs. Small floral lace and ribbon motifs appear throughout for a romantic Y2K finish. The underwire bra has removable pads that gently lift and gather the bust for a full, rounded silhouette.
HELLO KITTY Lace Bra Set: ¥4,490 (¥4,082 before tax)
- Sizes: A to E cups, UB65/70/75 (no UB65 in A cup)
- Color: Pink (1 color)
Fluffy Pajamas
Loungewear with a Heisei-retro mood, made to be the star of time at home. These pajamas are part of the long-selling "ホイップリー" series, a staple known for its pleasant feel and warmth, here blended with Hello Kitty's world in a trendy Heisei style. Details include jacquard-knit Hello Kitty and logo designs and ribbon appliqué embroidery. The leopard-print long pants are scattered with Hello Kitty faces and ribbons. The soft, fluffy chenille knit is gentle on bare skin, combining a cute look with a comfortable fit.
HELLO KITTY ホイップリーパジャマ: ¥7,980 (¥7,255 before tax)
- Size: One size
- Colors: Pink, Black (2 colors)
Cardigan 3-Piece Set
A knit three-piece set that is cute down to the feet, with a brown-based color scheme for a retro-cute look. The set includes a cardigan, shorts, and leg warmers in long-pile, soft feather-yarn knit. The brown tones and leopard print bring in the trendy Heisei taste with Hello Kitty's world. Details to look for include a Hello Kitty patch and ribbon-shaped buttons.
HELLO KITTY Cardigan 3-Piece Set: ¥8,480 (¥7,710 before tax)
- Size: One size
- Color: Brown (1 color)
Multi Lingerie Pouch
A Hello Kitty face-shaped multi pouch with a leopard-print ribbon that catches the eye. Based on a brown color scheme, it shows the tanned Hello Kitty in satin fabric and embroidery. The leopard-print ribbon is scattered with Hello Kitty faces and ribbons for a Heisei-retro mood. It stores a bra without losing its shape and also works for small items such as cosmetics and accessories.
HELLO KITTY Multi Lingerie Pouch: ¥3,300 (¥3,000 before tax)
- Size: One size
- Color: Brown (1 color)
Where to Buy
The collection is sold at the PEACH JOHN official online store and at stores nationwide, except SALON by PEACH JOHN Ginza and the Outlet Rinku, Sano, and Nagashima stores.
- PEACH JOHN store list: https://www.peachjohn.co.jp/storeinformation/store
- HELLO KITTY x PEACH JOHN collaboration product information page: https://www.peachjohn.co.jp/information/detail/kittywhite
- PEACH JOHN official online store: https://www.peachjohn.co.jp/
