Pepper Lunch × Nobunaga's Ambition: Shutsujin Collaboration Pop-Up Arrives at Akihabara Chuo-dori Store

Published: March 27, 2026
Pepper Lunch × Nobunaga's Ambition: Shutsujin Collaboration Pop-Up Arrives at Akihabara Chuo-dori Store

The Pepper Lunch Akihabara Chuo-dori Store is getting a special makeover from April 2 (Thursday) to May 6 (Wednesday), 2026, to celebrate a collaboration with the Sengoku walk game Nobunaga's Ambition: Shutsujin. The store will feature full wrap-around decorations, and three limited-edition Pepper Rice dishes will be available, each inspired by one of the "Three Heroes of the Sengoku Period" — Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu.

The store exterior and interior are decked out with striking illustrations of warlords from Nobunaga's Ambition: Shutsujin, including Oda Nobunaga and other commanders featured in the game. Inside, collaborative artwork covers the walls, and banners pairing each warlord with their respective limited menu item are also on display.

Collaboration Store Information

Store: Pepper Lunch Akihabara Chuo-dori Store
Period: April 2, 2026 (Thursday) – May 6, 2026 (Wednesday)
Address: 4-7-2 Sotokanda, Chiyoda-ku, Tokyo, Satake Building 1F

Limited Pepper Rice Menu

Each dish draws on food lore associated with its respective warlord, recreated as Pepper Rice. The presentation features castle stone wall-inspired oil guards and warlord banner decorations, adding to the immersive Sengoku-era atmosphere.

Three limited Pepper Rice dishes: Tenkasu Pepper Rice (left), Shirasu to Umi no Irodori Pepper Rice (center), Unagi Tamago Pepper Rice (right)

Left: Tenkasu Pepper Rice, Center: Shirasu to Umi no Irodori Pepper Rice, Right: Unagi Tamago Pepper Rice

Round 1 — Oda Nobunaga: Unagi Tamago Pepper Rice

Available from: March 27, 2026 (Friday)
Price: ¥1,390 (tax included) / ¥1,264 (tax excluded)
Note: Eel may contain small bones. Please take care when eating.

Round 2 — Toyotomi Hideyoshi: Tenkasu Pepper Rice

Available from: April 9, 2026 (Thursday)
Price: ¥1,190 (tax included) / ¥1,082 (tax excluded)

Round 3 — Tokugawa Ieyasu: Shirasu to Umi no Irodori Pepper Rice

Available from: April 23, 2026 (Thursday)
Price: ¥1,290 (tax included) / ¥1,173 (tax excluded)

Release dates may vary by store. All items and cards are available while supplies last.

Original Warrior Cards with In-Game Rewards

Customers who order any of the Nobunaga, Hideyoshi, or Ieyasu collaboration menu items will receive one random original warrior card from a set of 10 types (9 standard + 1 secret). New card types are added with each round.

Original warrior card lineup

Scanning the QR code on the back of the card and entering the serial code on the dedicated exchange site will grant Pepper Lunch Coins that can be used within Nobunaga's Ambition: Shutsujin.

Notes:

  • New cards are added each period; cards from previous periods may also be included depending on stock
  • One card is distributed at random per order per period
  • The secret card is one type throughout all periods
  • Cards from each period are distributed at random

Participating Stores

The collaboration menu is available at all Pepper Lunch, Pepper Lunch Diner, and Pepper Lunch PLUS locations nationwide, with the exception of the Tokyo Racecourse store. Dine-in only — not available for takeout or delivery. Round 3 ends on May 6.

For full collaboration details, visit: https://pepperlunch.com/news/15764/

About Nobunaga's Ambition: Shutsujin

Nobunaga's Ambition: Shutsujin is a Sengoku-era walk game in which players expand their territory by physically walking around real-world locations. Castles, facilities, and warlords appear on the map, delivering an experience that feels like traversing the age of warring states on foot.