Pocky, the long-selling brand now marking its 60th anniversary, will go on sale in a new package, the "Share Happy! Package" (シェアハピ！パッケージ), for a limited time from Tuesday, October 13, 2026. Ezaki Glico developed the package with the aim of making it easy for more people to share Pocky naturally. It was created in collaboration with Collable (コラブル), a nonprofit organization that supports the practice of inclusive design, and is based on insights gained from working with a diverse range of users.
By folding in the perforations on the back and slotting in Pocky's inner bags, the package takes a shape that several people can gather around and enjoy. It is easy to reach into from any direction, and it is designed to help spark conversation and communication between people.
The Pocky brand carries the slogan "Share happiness! (Sharing is great!)" and wants more people to feel the happiness that comes from sharing. In recent years, social media has made it easy to connect with many people, while awareness of the importance of close ties with like-minded friends and family has grown. In this climate, Pocky wanted to spread a sharing experience that anyone can naturally join and that enriches the connections between people. The Share Happy! Package grew out of that idea.
Pocky plans to keep delivering "Share happiness!" through a range of products and initiatives.
About the Share Happy! Package
How to Make the Package
- Buy an eligible product and take out the contents.
- Press "PUSH!" on the back to open a hole.
- Push the cut section in all the way.
- Insert the Pocky, bag and all.
Eligible Products
Only products bearing the "Share Happy! Package" mark are eligible.
- Pocky Chocolate (ポッキーチョコレート)
- Pocky Gokuboso (ポッキー極細)
- Pocky Cacao 60% (ポッキーカカオ60%)
- Tsubutsubu Strawberry Pocky (つぶつぶいちごポッキー)
- Almond Crush Pocky (アーモンドクラッシュポッキー)
Example of an eligible package
The Idea Behind the Package
The Share Happy! Package was created not only for specific people, but so that more people can take part naturally in a sharing experience. Working with Collable, the team drew on insights from workshops with a diverse range of users and developed the package with ease of use and ease of sharing in mind, so that people can enjoy sharing more casually.
The package can also be enjoyed in different ways depending on the occasion, by changing how the inner bags are inserted. Two inner bags can be inserted facing outward so that people around the table can reach them easily, two different kinds of Pocky can be combined, one bag of each, or the bags can be inserted in the same direction for sharing side by side. In each case, the package is meant to make time spent gathered around Pocky more fun.
About Collable
Collable (コラブル) is a nonprofit organization that specializes in inclusive design and works on design research and co-creation. Together with a diverse range of people, including people with disabilities, it supports the efforts of companies, local governments, and others, from research and planning through to implementation and evaluation, across product and service development, space design, organizational development, and human resource development.
Updated "Share happiness!" Logo
In September 2025, Pocky was renewed for the first time in 10 years. By reviewing the ingredients from scratch, it became a simpler chocolate that brings out the natural flavor of cacao. Behind the renewal is the thought behind Pocky's slogan, "Share happiness! (Sharing is great!)." Pocky wants to deliver "Share happiness!" not as a fleeting moment of fun, but as a lasting value that anyone can share without hesitation, across generations and circumstances. With that in mind, the brand took a fresh look at what Pocky should be, and the renewal followed.
Now, the "Share happiness!" logo has also been updated. Generous letter spacing, a universal typeface, and a small heart accent are meant to convey a kindness that deepens as it carries feelings across borders.
Comment From the Developer
Aoi Suzuki (鈴木 葵), Pocky Marketing Group, Global Brand Division
"We developed the Share Happy! Package with the hope of delivering an experience through Pocky in which anyone can connect naturally and feel the joy of sharing. The cute animals and monsters on the back express the joy of friends with diverse personalities gathering around a single Pocky to share it. We hope you will enjoy the package as an occasion to deepen your bonds with family and friends and to start new conversations and connections."
Product Information
- Products: Pocky Chocolate, Pocky Gokuboso, Pocky Cacao 60%, Tsubutsubu Strawberry Pocky, Almond Crush Pocky
- Contents: 2 bags
- Price: Open price
- Features:
- The limited-time "Share Happy! Package" shape lets several people gather around and enjoy Pocky: fold in the perforations on the back and insert Pocky's inner bags.
- There are three back designs in all: ANIMAL, DOG, and MONSTER.
- Release date: Tuesday, October 13, 2026 (limited-time sale)
Links
- Share Happy! Package special site: https://go.glico.com/638wc
- Pocky brand site: https://www.pocky.jp/
- X: https://x.com/PockyJPN (@PockyJPN)
- Instagram: https://www.instagram.com/pocky_jp/ (@pocky_jp)
