Transit Group Launches First Craft Beer Brand POWDERHOOD BREWING with Brewery Restaurant in Niseko

Published: November 11, 2025
Transit Group Launches First Craft Beer Brand POWDERHOOD BREWING with Brewery Restaurant in Niseko

A new brewery-equipped restaurant "POWDERHOOD RESTAURANT & TAPROOM" will open in December 2025 at ALPEN NODE within Niseko Grand Hirafu in Hokkaido. The facility will feature POWDERHOOD BREWING, the Transit Group's first original craft beer brand, marking a new venture into craft beer production.

The restaurant, spanning approximately 240 seats with a standing area, is divided into dining and bar sections to accommodate guests from lunch through late night. Equipped with a DJ booth and large digital signage, the space is designed to offer diverse experiences throughout the day, from après-ski gatherings to nighttime events.

Menu examples

Menu Highlights

The menu features dishes designed to pair perfectly with craft beer, including:

  • Wagyu beef burgers
  • Margherita pizza
  • Shirasu (whitebait) and karasumi (bottarga) pizza
  • Hokkaido-produced burrata cheese with prosciutto pizza
  • Hokkaido beef steak
  • Grilled Shiretoko chicken

For dessert, guests can enjoy:

  • Rich Basque cheesecake
  • Gateau chocolat
  • Niseko Takahashi Farm ice cream

Store interior image

Store Information

Store details

Name: POWDERHOOD RESTAURANT & TAPROOM

Opening Date: December 20, 2025

Location: 1-4-5-18 Niseko Hirafu, Kutchan-cho, Abuta-gun, Hokkaido

Seating Capacity: 239 seats

Operating Hours: 10:30 AM to 11:00 PM (Last Order: 10:00 PM)
*Hours may vary by season

Instagram: https://www.instagram.com/powderhood_niseko/

Beer Brand: POWDERHOOD BREWING

About ALPEN NODE

"NODE" means "junction" or "gathering point" in English. Inheriting the history of the former Hotel Niseko Alpen, which has been beloved by many guests and the local community for years, the facility combines the symbolic name "ALPEN" to create "ALPEN NODE."

Located at the intersection of Grand Hirafu's mountains and town, ALPEN NODE aims to serve as a junction that seamlessly connects natural and urban experiences, bringing people together. The venue is designed to create experiences that will be passed down as memories into the future, operating as a hub that brings together the charm of the resort.