PRESS BUTTER SAND, the butter sand specialty shop run by BAKE INC. (Headquarters: Minato-ku, Tokyo; CEO: Eiichi Kasai), will begin selling limited products for the holiday season in stages from Sunday, November 1, 2026.
Limited Packaging for a Festive Holiday Season
As the end of the year approaches, there are more chances to thank loved ones and to gather with family and friends. This year again, PRESS BUTTER SAND is offering limited sets for the holiday season. The limited packaging combines holiday red and green with gold, along with the geometric pattern that symbolizes the brand.
The "Butter Sand Holiday Gift" is a set of three: the classic Butter Sand, Butter Sand [Amaou Strawberry] and Butter Sand [Hazelnut Chocolate]. It is suggested as a small thank-you present for someone who helped you this year, a small gift to bring to a get-together with friends, or a treat for yourself after a year of hard work.
Product Lineup
Butter Sand Holiday Gift
- Price: ¥1,188 (tax included)
- Contents: Butter Sand x 1, Butter Sand [Amaou Strawberry] x 1, Butter Sand [Hazelnut Chocolate] x 1
- Available at: PRESS BUTTER SAND permanent stores nationwide, PRESS BUTTER SAND event spaces nationwide, BAKE the SHOP stores nationwide, the official online shop BAKE the ONLINE, Rakuten Ichiba, Yahoo! Shopping, Amazon, au PAY Market, and LINE Gift
- Sales period: Sunday, November 1, 2026 – Friday, December 25, 2026
Sales end once stock runs out.
Butter Sand 2-Flavor Set [Japanese Black Tea Earl Grey] (10 pieces)
- Price: ¥2,997 (tax included)
- Contents: Butter Sand (5 pieces), Butter Sand [Japanese Black Tea Earl Grey] (5 pieces)
- Available at: PRESS BUTTER SAND permanent stores nationwide, PRESS BUTTER SAND event spaces nationwide, BAKE the SHOP stores nationwide, the official online shop BAKE the ONLINE, Rakuten Ichiba, Yahoo! Shopping, Amazon, au PAY Market, and LINE Gift
- Sales period: Sunday, November 1, 2026 – Thursday, January 7, 2027
Sales end once stock runs out.
Butter Sand 2-Flavor Gift Set [Chocolate] (10 pieces)
- Price: ¥2,889 (tax included)
- Contents: Butter Sand (5 pieces), Butter Sand [Chocolate] (5 pieces)
- Available at: the official online shop BAKE the ONLINE, Rakuten Ichiba, Yahoo! Shopping, Amazon, au PAY Market, and LINE Gift
- Sales period: Sunday, November 1, 2026 – Thursday, January 7, 2027
Sales end once stock runs out.
Butter Sand 2-Flavor Gift Set [Amaou Strawberry] (10 pieces)
- Price: ¥2,916 (tax included)
- Contents: Butter Sand (5 pieces), Butter Sand [Amaou Strawberry] (5 pieces)
- Available at: the official online shop BAKE the ONLINE, Rakuten Ichiba, Yahoo! Shopping, Amazon, au PAY Market, and LINE Gift
- Sales period: Sunday, November 1, 2026 – Thursday, January 7, 2027
Sales end once stock runs out.
3-Flavor Set Box: Holiday Recommended Set
- Price: ¥4,401 (tax included)
- Contents: Butter Sand (5 pieces), Butter Sand [Chocolate] (5 pieces), Butter Sand [Japanese Black Tea Earl Grey] (5 pieces)
- Available at: PRESS BUTTER SAND permanent stores nationwide, PRESS BUTTER SAND event spaces nationwide, BAKE the SHOP stores nationwide, the official online shop BAKE the ONLINE, Rakuten Ichiba, Yahoo! Shopping, Amazon, au PAY Market, and LINE Gift
- Sales period: Sunday, November 1, 2026 – Thursday, January 7, 2027
Sales end once stock runs out.
About PRESS BUTTER SAND
Under the philosophy of "Made honestly, felt honestly," PRESS BUTTER SAND is a butter sand specialty shop that uses better ingredients and takes careful time and effort as it keeps pursuing the sweets of the future. Since opening inside Tokyo Station in 2017, the brand has expanded to stores across Japan and has grown into one with a presence overseas as well.
Its cookies are baked using the "hasami-yaki" technique from traditional Japanese confectionery, which removes excess oil and achieves the best balance of texture and flavor. Made with simple ingredients, the sweets sandwich butter cream and butter caramel that keep the natural flavor of butter between crisp cookie layers, giving them a two-layer finish.
