Tokyo-based sweets brand Pure Coco Tokyo is launching a limited-edition Valentine's season gift box called "Pure Coco Valentine Cube" starting January 14, 2026. The special cube box will be available at two Pure Coco Tokyo locations, select Cheese Garden stores, and the official online shop through mid-February.
Product Overview
The Pure Coco Valentine Cube features four signature flavors in one elegant package: Pure Coco White, Pure Coco Milk, Pure Coco Raspberry, and Pure Coco Caramel. The packaging showcases soft pastel pink and blue tones adorned with gentle illustrations of hearts, ribbons, flowers, and birds, creating a delicate Valentine's aesthetic.
This gift box is ideal not only as a Valentine's Day present but also as a thoughtful gift for colleagues and friends, or as a special treat for yourself when you want something nice or need a moment to relax.
Pure Coco Valentine Cube: ¥730 (tax included)
Contents:
- 1 Pure Coco White
- 1 Pure Coco Milk
- 1 Pure Coco Raspberry
- 1 Pure Coco Caramel
The Four Flavors
Pure Coco White
Crispy choux pastry coated in white chocolate and dusted with white sugar.
Pure Coco Milk
A hint of black pepper in the choux pastry enhances the rich cacao flavor of the milk chocolate coating.
Pure Coco Raspberry
The sweet-tart raspberry chocolate pairs beautifully with the crispy choux pastry texture for an addictive taste.
Pure Coco Caramel
Enjoy the subtly bitter, rich caramel aroma combined with an elegant sweetness.
Additional Products from Pure Coco Tokyo
Beyond the four main flavors, Pure Coco Tokyo offers several other unique items that pair well with champagne and wine.
Pure Coco Olive
Glazed olives coated in white chocolate create a sophisticated, adult-oriented treat.
Pure Coco Chocolat Fruits
Three varieties of freeze-dried fruit (strawberry, apple, banana) infused with white chocolate for a new type of chocolate confection.
Brookie (New Product Since November 2025)
Brookie 4-piece set: ¥1,280 (tax included)
Contents:
- Chocolate Brownie × Chocolate Cookie
- Chocolate Brownie × Pistachio Cookie
- Chocolate Brownie × Strawberry Cookie
- Chocolate Brownie × Orange Cookie
Brookie 8-piece set: ¥2,580 (tax included)
Contents:
- Chocolate Brownie × Chocolate Cookie
- Chocolate Brownie × Pistachio Cookie
- Chocolate Brownie × Strawberry Cookie
- Chocolate Brownie × Orange Cookie
- Matcha Brownie × Chocolate Cookie
- Matcha Brownie × Pistachio Cookie
- Matcha Brownie × Strawberry Cookie
- Matcha Brownie × Orange Cookie
The Brookie is a hybrid sweets that combines the distinct characteristics of brownies and cookies in one bite-sized treat.
Sales Information
Sales Period: January 14, 2026 to mid-February (subject to availability)
Available Locations:
Pure Coco Tokyo:
- Futako Tamagawa Tokyu Food Show
- Lumine Tachikawa
Cheese Garden:
- Aeon Mall Ota
- Tokyo Solamachi
- Kita-Senju Marui
- Koshigaya Lake Town
- Cocoon City
- The Outlets Shonan Hiratsuka
- Fukaya Hanazono Premium Outlets
- Emiterrace Tokorozawa
Also available at the official online shop
Products may sell out before the end of the sales period depending on availability. Store product lineups may vary by location.
About Pure Coco Tokyo
Born in 2013, Pure Coco Tokyo is a Tokyo-based sweets brand inspired by the meanings "pure" and "coco" (now). The brand concept of "PLENTY" represents abundant happiness, offering products suitable for various gifting occasions, from small tokens of appreciation to special gifts for loved ones.
