Puré Gummy, the heart-shaped gummy from Kanro, is teaming up with Sanrio's Little Twin Stars (Kiki & Lala) for the first time. The collaboration marks a limited-time increase in the discovery rate of "Star Puré" (星ピュレ), a rare-shaped gummy hidden inside the three standard flavors: Puré Gummy Lemon, Puré Gummy Grape and Puré Gummy Muscat. As part of it, a limited-time content called the "Kiki & Lala Star Puré Charm Maker" (キキ＆ララ 星ピュレのおまじないメーカー) launches on October 1, 2026 (Thursday), and a related giveaway campaign will run on X.
Puré Gummy and Little Twin Stars (Kiki & Lala) Join Forces for the First Time
Puré Gummy is a heart-shaped gummy that combines a "sour powder" that brings out the taste of fruit with a unique "fruit pulp texture," spreading a fruity sweet-and-sour flavor the more it is chewed. It has been on sale since 2002 and is enjoyed by a wide range of generations.
Since September 2026, the three standard items, Puré Gummy Lemon, Puré Gummy Grape and Puré Gummy Muscat, have been renewed in stages. For a limited time, the chance of finding the rare-shaped "Star Puré" inside the pack is higher, and an even rarer "Shooting Star Puré" (流れ星ピュレ) also appears. Finding a "Star Puré" is a small special moment that makes people feel something good might happen, and many reports of finding one have been shared on social media. The packaging is also decorated with a sparkling shooting star to make meeting a "Star Puré" more fun.
Little Twin Stars (Kiki & Lala) marked their 50th anniversary in 2025 and continue to be loved across generations. They are twin sibling stars born on the Kindness Star in the Dream Nebula. The collaboration came about because of what they share with the rare "Star Puré," which brings happiness when found inside a pack of Puré Gummy.
Make an Original Charm Image with the "Kiki & Lala Star Puré Charm Maker"
Created with the wish of helping people "find a little bit of happiness together with Little Twin Stars (Kiki & Lala)," the "Kiki & Lala Star Puré Charm Maker" lets users make a wish on a "Star Puré" and enjoy a charm (おまじない).
Access the content through the QR code on the back of the package or through the Puré Gummy brand site, then take a photo of the Star Puré you found. Choose one of 7 types of wishes, and an original charm image containing that wish is created. The experience is designed to feel as if Little Twin Stars are casting a charm, whether you want luck on your side with work, romance or supporting your favorite idol, or want to cheer someone on.
The image is for illustration purposes.
Kiki & Lala Star Puré Charm Maker
- Period: From 3:00 PM on October 1, 2026 (Thursday) to 11:59 PM on October 31, 2026 (Saturday)
- Where: Within the Puré Gummy brand site, https://kanro.jp/pages/pure
- Copyright notice: © '26 SANRIO CO., LTD. APPR. NO. L672265
Giveaway Campaigns on X
To coincide with the launch of the "Kiki & Lala Star Puré Charm Maker," the official Puré Gummy X account is holding a campaign in two rounds.
- Round 1: Follow the official Puré Gummy X account (@kanro_pure) and reply to the designated post with the hashtag "#星ピュレのおまじない." Winners are chosen by lottery to receive a 15-color set of Puré Gummy.
- Round 2: Post a charm image made with the "Kiki & Lala Star Puré Charm Maker" with the hashtag "#星ピュレのおまじないメーカー." Winners are chosen by lottery to receive a charm sticker and a set of 3 kinds of Puré Gummy.
When you find a Star Puré, make a wish and cast a charm. Enjoy it with Little Twin Stars (Kiki & Lala) and share the image you made.
"Kiki & Lala × Puré Gummy Star Puré Charm" Campaign Overview
| Round 1 (hashtag: #星ピュレのおまじない) | Round 2 (hashtag: #星ピュレのおまじないメーカー) | |
|---|---|---|
| Period | 3:00 PM on October 1, 2026 (Thursday) to 11:59 PM on October 5, 2026 (Monday) | 10:00 AM on October 7, 2026 (Wednesday) to 11:59 PM on October 12, 2026 (Monday) |
| How to enter | 1. Follow the official Puré Gummy X account (@kanro_pure). 2. Reply to the designated post with "#星ピュレのおまじない." | 1. Follow the official Puré Gummy X account (@kanro_pure). 2. Create a charm image with the "Kiki & Lala Star Puré Charm Maker." 3. Post the charm image with "#星ピュレのおまじないメーカー." |
| Prize | 15-color set of Puré Gummy | Charm sticker and set of 3 kinds of Puré Gummy |
| Number of winners | 30 | 77 |
Campaign details are subject to change without notice.
Product Information
- Product name: Puré Gummy Lemon / Grape / Muscat
- Reference price: Open price (expected retail price of around ¥162 each, tax included)
- Content: 56 g each
- Features: Fruity gummy with a "sour powder" and a fruit pulp texture. For a limited time, more "Star Puré" are included and the super-rare "Shooting Star Puré" appears.
Other Puré Gummy Products on Sale
Puré Gummy 実りのベリー
- Reference price: Open price (expected retail price of around ¥162, tax included)
- Content: 52 g
- Features: Puré Gummy with the rich, sweet-and-sour taste of 3 kinds of berries
Puré Gummy Premium: Yamanashi White Peach / Shine Muscat Sparkling / Double Kiwi Sparkling / Kosui Pear
- Reference price: Open price (expected retail price of around ¥194, tax included)
- Content: 54 g
- Features: Premium Puré Gummy with melt-in-the-mouth fruit
Puré Ring / Puré Ring Soda
- Reference price: Open price (expected retail price of around ¥194, tax included)
- Content: 63 g
- Features: Heart-ring-shaped Puré Gummy with a milder sourness
Puré Gummy Online
- Brand site: https://kanro.jp/pages/pure/
- Official X: https://x.com/kanro_pure
- Official Instagram: https://www.instagram.com/kanro_pure_photo/
