COMBRIDGE&EB Co., Ltd. is launching the second product from its Japanese beauty and self-care brand Qina (キナ): a facial sheet mask called Qina Mask (5 sheets, ¥1,280 tax included), available in early sale on Qoo10 from Tuesday, August 4, 2026. To mark the launch, Qina is also joining Qoo10's "Mega Debut" campaign, running from 10:00 AM on August 4 (Tue) through 9:59 AM on August 11 (Tue), 2026, with special limited-time pricing and a livestream-exclusive purchase bonus.
A Deeper Dive into "Fermented Beauty" with the Brand's Second Product
Qina is built around the concept "Where Japanese Rituals Become Inner Glow," bringing Japan's long tradition of fermentation wisdom and careful self-care culture into modern skincare.
Following the June 2026 launch of its first product, the Qina Serum, the brand now introduces its second item, the Qina Mask. Beyond daily skincare, it was designed to be used a few times a week as a special care step — a way to make the time spent facing oneself a little richer. The mask condenses the brand's worldview, "Fermenting Inner Glow," into a single sheet.
Brand Concept: "Fermenting Inner Glow"
"A ritual is not about changing you — it's about treating who you are right now with care." Qina proposes skincare not as a routine chore but as a ritual of caring for oneself. Even on a busy day, the few minutes spent with a mask on become a moment to settle both skin and mind. The brand hopes to deliver this kind of calm self-care habit.
Product Highlights
- Rice ferment filtrate, a piece of Japanese wisdom, for moisture
This moisturizing ingredient delivers hydration to dry-prone skin, helping it feel plump and dewy. - A comfortably fitting, high-adhesion thick sheet
The thick sheet holds plenty of serum, gently wrapping the skin to keep moisture locked in. - Pairing with Qina Serum for the ultimate ritual
Using Qina Serum for daily care and Qina Mask for special care a few times a week completes Qina's ideal skincare routine.
Qoo10 "Mega Debut" Campaign Overview
To mark the launch, Qina is taking part in Qoo10's "Mega Debut" campaign, which includes special pricing and a livestream-exclusive perk during the event period.
- Event period: 10:00 AM, August 4 (Tue) – 9:59 AM, August 11 (Tue), 2026
- Featured products: Qina Serum (30mL) / Qina Mask (5 sheets)
- Livestream: 8:00 PM – 9:00 PM, August 4 (Tue), 2026
Those who purchase a featured product during the livestream will receive a Qina Mask as a gift.
Qoo10 sales page: https://www.qoo10.jp/g/1206155287
About Qina
Qina is a Japanese beauty and self-care brand developed by COMBRIDGE&EB Co., Ltd.
Its brand concept, "Where Japanese Rituals Become Inner Glow," brings Japan's long-inherited fermentation wisdom and careful beauty habits into modern lifestyles, offering each person time to face themselves.
Qina launched its first product, Qina Serum, in June 2026. With the arrival of Qina Mask, the brand is expanding its lineup to cover both daily skincare and special care. Qina plans to continue sharing Japan's beauty culture with the world, delivering the new beauty experience of "Fermenting Inner Glow" to more people.
Product Overview
| Item | Details |
|---|---|
| Product name | Qina Mask |
| Category | Facial mask |
| Contents | 5 sheets |
| Price | ¥1,280 (tax included) |
| Release date | Tuesday, August 4, 2026 |
| Sales channel | Qoo10 (early release) |
| Official website | https://qina.tokyo/ |
| Official Instagram | @qina_japan |
| Full ingredients | Water, DPG, Glycerin, Rice Ferment Filtrate, Niacinamide, Alpha-Glucan Oligosaccharide, Glutathione, Arbutin, Butylene Glycol, Tripropylene Glycol, Sodium Hyaluronate, Tremella Fuciformis Polysaccharide, Ceramide NP, Ceramide AP, Ceramide EOP, Phytosphingosine, Cholesterol, Glucosylceramide, Squalane, Lecithin, Hydrogenated Lecithin, Hydroxydecyl Ubiquinone, Ubiquinone, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Lactobacillus, Maltodextrin, Polymnia Sonchifolia Root Juice, Glycyl Glycine, Artichoke Leaf Extract, Yuzu Fruit Extract, Hydrolyzed Silk, Propanediol, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, PEG-60 Hydrogenated Castor Oil, Carbomer, Xanthan Gum, Citric Acid, Sodium Citrate, Etidronic Acid, Phenoxyethanol, Ethylhexylglycerin |
