Skincare brand Reinca, operated by Premier Anti-Aging Co., Ltd. (headquartered in Minato-ku, Tokyo; President Kiyoshi Matsuura), is expanding into new areas and diversifying its sales channels. The brand, which marks its 4th anniversary in September 2026, has seen strong sales of its recovery mask, and it is aiming for further growth by creating new points of contact with customers.
The Reinca Stem Treatment Recovery Mask Sells Far Above Projections
Reinca is a skincare brand that brings together the group's anti-aging care[1] technologies. Built around ENGY Stem S®[2], the brand's proprietary stem cell culture extract developed through joint research with research institutions, Reinca has built a following around the concept of "Recovery Beauty®[3] for the skin."
Under the slogan "Forever vivid: Unlocking a person's time," the company values letting everyone live and shine in their own time, free from the constraints of their actual age. In July 2026, under the concept of "Skin for Longevity," it expressed its commitment to supporting customers' skincare routines.
The Reinca Stem Treatment Recovery Mask brings together the expertise the company has built in the anti-aging business with PHT® (DPV576)[4], a core material from the recovery business of its subsidiary VENEX, fusing the specialties of both businesses. Since its launch in April 2026, sales of the product have been strong, running at roughly twice the pace originally planned (based on shipment data for the single-sheet and 4-sheet-set versions of the Stem Treatment Recovery Mask from launch through July 31, 2026, measured against the shipment forecast as of April 15, 2026).
From Department Stores to Trend Hubs and Clinic Retail: Diversifying Sales Channels
Building on the foundation it has established through its own online store, e-commerce malls, and department store channels, Reinca is building a more diverse distribution network and expanding into new areas and a wider range of channels. Going forward, the brand plans to keep meeting customers' lifestyles and needs across every touchpoint, offering the new beauty experience of "Recovery Beauty®[3]."
Record-High Monthly Sales at Isetan Beauty Apothecary
In August 2026, Reinca recorded its highest-ever monthly sales at its permanent counter at Isetan Beauty Apothecary (B2F, Main Building, Isetan Shinjuku) — a record for that store. The service and product lineup that let customers experience the brand's world have helped broaden its support.
One-Month Limited Sale at Trend Hub "@cosme OSAKA"
Following a one-week pop-up at Hankyu Umeda Main Store in June 2026, this marks Reinca's second store opening in the Kansai region. Through this limited-time sale at @cosme OSAKA — a hub for the latest beauty trends that also draws many inbound visitors — Reinca aims to connect with an even wider range of customers.
"@cosme OSAKA" Limited-Time Sale Details
- Location: @cosme OSAKA
- Address: LUCUA 1100 3F, 3-1-3 Umeda, Kita-ku, Osaka City, Osaka
- Period: September 30 (Wed) to October 27 (Tue), 2026
- Hours: 10:30 AM to 8:30 PM
- Business days and hours are subject to change; please check the official website before visiting.
Strengthening Ties With Medical Institutions: Now Available at "W Lifestyle Shop"
To reach customers with a strong interest in specialized beauty care, Reinca products became available starting in July 2026 on "W Lifestyle Shop," the official online site of Kansai-based W Clinic. A closed event to let customers experience the brand's world is also planned for late September.
W Clinic (https://wclinic-osaka.jp/): A comprehensive beauty clinic under a medical corporation group offering dermatology, cosmetic surgery, gynecology, and regenerative medicine, as well as insurance-covered care. It provides treatment tailored to each individual from both a beauty and health perspective.
Reinca products on W Lifestyle Shop: https://w-clinic.shop/view/category/ct472
Features of the Reinca Stem Treatment Recovery Mask
On sale since April 15, 2026, the Reinca Stem Treatment Recovery Mask is a special-care sheet mask that combines Reinca's proprietary stem cell culture extract ENGY Stem S®[2] with VENEX's proprietary ingredient PHT® (Platinum Harmonized Technology: DPV576)[4]. The beauty essence adheres closely to the skin and penetrates deep into the stratum corneum, helping reveal smooth-textured, translucent-looking[5] skin while supporting the skin's moisture barrier. It is the first mask to contain VENEX's proprietary PHT® (DPV576)[4] ingredient, making it a distinctive, carefully crafted item.
Product Overview
- Product Name: Reinca Stem Treatment Recovery Mask
- Sales Name: Stem Treatment RE Mask
- Volume: 20 mL (1 sheet)
- Price: 1 sheet — ¥1,980 (tax included); 4-sheet set — ¥7,920 (tax included)
Reinca Brand Concept
"Recovery Beauty®[3]" — a new idea for the skin, too.
Born from advanced dermatological research, "Recovery Beauty®[3]."
Reinca leads the way toward skin full of future possibility.
Brand page: https://www.p-antiaging.com/reinca/item/rcrm/
Notes
[1] Care suited to one's age.
[2] Human dental pulp cell conditioned culture medium (skin-conditioning ingredient).
[3] Care that provides moisture and firmness to restore a beautiful-looking complexion.
[4] Colloidal diamond, platinum (skin-conditioning ingredient). PHT is a registered trademark of VENEX Co., Ltd. in Japan.
[5] Due to moisture.
