Saint Marc Cafe Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture, President: Noritaka Koyama) will launch the "VS Classic CHOCOCRO" campaign starting January 9th (Friday), where the cafe's signature classic CHOCOCRO will compete in a sales battle against two evolved versions of the beloved pastry. The first challenger is the new "Ultimate ChocoCro," which features 10 times the butter and double the chocolate compared to the original CHOCOCRO.
Additionally, rich chocolate drinks perfect for Valentine's season—"Cafe au Chocolat" and "Cafe au Chocolat Smoothie"—will also be released on the same day.
Introducing the Ultimate ChocoCro
The first challenger in the "VS Classic CHOCOCRO" campaign is the "Ultimate ChocoCro," a special anniversary product that was developed and sold for a limited time in 2024 to commemorate Saint Marc Cafe's 25th anniversary. This exceptional pastry uses twice the amount of Saint Marc Cafe's original chocolate compared to the regular CHOCOCRO, wrapped in a special croissant dough made with 10 times the butter.
The moment you take a bite, rich, melting chocolate floods your mouth, perfectly complemented by the crispy texture and fragrant aroma of buttery croissant dough. This is truly the ultimate, indulgent evolution of the CHOCOCRO.
In addition to the individual pastries, customers can try the "Classic VS Ultimate Comparison Set," which offers both CHOCOCRO varieties at a special price. A "Classic VS Ultimate Hashtag Campaign" will also be held on X (formerly Twitter), where participants can vote for their favorite and have a chance to win "eGift ChocoCro Tickets."
Be sure to compare both the "Ultimate ChocoCro" and the classic "CHOCOCRO" and predict which will win the showdown!
*Note: The 10x butter refers to the ratio of butter to flour (when flour is 100%, the butter ratio is 10 times higher than the original).
Valentine's Season Chocolate Drinks
Cafe au Chocolat is a rich hot chocolate drink infused with coffee flavor, creating a sophisticated taste perfect for the season. Saint Marc Cafe selected deep-roasted beans from Vietnam and Indonesia with strong flavors and reduced acidity to pair perfectly with the chocolate drink. The bittersweet cafe mocha base is topped with Belgian chocolate whipped cream, fresh chocolate, and cocoa powder.
Cafe au Chocolat Smoothie is a rich chocolate smoothie with coffee flavor accents. The beautiful gradation of layered bittersweet coffee and rich chocolate drink is visually stunning. Topped with Belgian chocolate whipped cream, fresh chocolate, and cocoa powder, you can enjoy evolving flavors by gradually mixing the coffee and toppings while drinking.
This winter, enjoy two types of CHOCOCRO and rich chocolate drinks that brighten up the Valentine's season!
VS Classic CHOCOCRO & Cafe au Chocolat special website: https://www.saint-marc-hd.jp/lp/cafe/product/vsoudouchococro/
Product Information
Ultimate ChocoCro
- Price: ¥390 (tax included)
- *Premium BOX (5 pieces): ¥1,750 (tax included)
- Sales Period: January 9th (Fri) to February 2nd (Mon)
- *Sales may end without notice. Please understand.
- *Prices may vary by location.
Cafe au Chocolat
- Price: ¥620 (tax included)
- Size: S size
- Sales Period: January 9th (Fri) to March 7th (Sat)
- *Sales may end without notice. Please understand.
- *Prices may vary by location.
Cafe au Chocolat Smoothie
- Price: ¥720 (tax included)
- Size: M size
- Sales Period: January 9th (Fri) to March 7th (Sat)
- *Sales may end without notice. Please understand.
- *Prices may vary by location.
VS Classic CHOCOCRO Campaign Details
"VS Classic CHOCOCRO" is a sales competition where Saint Marc Cafe's iconic classic CHOCOCRO faces off against two evolved versions of the pastry during the campaign period. In the first round starting January 9th (Friday), the new "Ultimate ChocoCro"—featuring 10 times the butter and double the chocolate of the original—challenges the classic signature product.
Campaign Overview
- Period: January 9th, 2026 (Fri) to March 7th, 2026 (Sat)
- Round 1: January 9th, 2026 (Fri) to February 2nd, 2026 (Mon)
- Round 2: February 3rd, 2026 (Tue) to March 7th, 2026 (Sat)
- Results Announcement: Scheduled for late March on the official website
*Subject to change or cancellation without notice.
Classic VS Ultimate Comparison Set
To fully enjoy the "Classic" versus "Ultimate" showdown, Saint Marc Cafe is offering a "Classic VS Ultimate Comparison Set" where customers can taste both varieties together. This set includes the long-loved signature CHOCOCRO and the indulgent Ultimate ChocoCro with 10x butter and 2x chocolate, offered at a ¥30 discount when purchased as a set.
A special limited-quantity comparison box is also available.
Set Details
- Product Name: Classic VS Ultimate Comparison Set
- Sales Period: January 9th, 2026 (Fri) to February 2nd, 2026 (Mon)
- Participating Stores: All Saint Marc Cafe locations nationwide
- Contents: 1 CHOCOCRO + 1 Ultimate ChocoCro (2 pieces total)
- Price: ¥590 (tax included)
*Prices may vary at some locations.
*The special "Comparison BOX" is available in limited quantities and will end when sold out, but the Comparison Set will continue to be available.
*When purchasing the CHOCOCRO and Ultimate ChocoCro individually at the register, the Comparison Set price will automatically apply. (If other set prices such as the Morning Set offer a higher discount rate, those prices will apply instead.)
Classic VS Ultimate Hashtag Campaign
To commemorate the "VS Classic CHOCOCRO" campaign, Saint Marc Cafe is hosting an SNS hashtag campaign where participants can choose their favorite between "Classic CHOCOCRO" and "Ultimate ChocoCro" and post about it. Follow the official Saint Marc Cafe X account (@st_marc_cafe309) and post using the specified method during the campaign period for a chance to win "eGift ChocoCro Tickets." 309 winners will be selected by lottery.
Campaign Overview
- Period: January 6th, 2026 (Tue) 5:00 PM to January 18th, 2026 (Sun) 11:59 PM
- How to Participate:
- Follow the official Saint Marc Cafe X account (@st_marc_cafe309)
- Choose your favorite from the hashtag buttons displayed on the campaign post and apply
- Prize: "eGift ChocoCro Ticket" (309 winners)
*Details about this campaign will be announced on Saint Marc Cafe's official X account on the start date.
*This campaign is subject to change or cancellation without notice.
About Saint Marc Cafe
Saint Marc Cafe opened its first location in Chuo-ku, Tokyo in 1999 and has become the No.1 bakery cafe chain. The cafe's most popular product, "CHOCOCRO," along with other longtime favorites like "Jagabata Danish" and "Butter Danish," are all handmade in-store. Using a proprietary oven with "far-infrared" technology, Saint Marc Cafe delivers freshly baked bread to customers every day.
Saint Marc Cafe continues to create "the best moments."
Saint Marc Cafe Official Channels
- X (formerly Twitter): https://twitter.com/st_marc_cafe309
- Instagram: https://www.instagram.com/saint_marc_cafe_official
- Mobile App: https://saint-marc-hd.com/cafe/appli/index.html?storelink=true
Customer Inquiries
Customer Service Contact Form: https://saint-marc-hd.com/mailform/opinion.html?gyotai=cafe
*All images in this article are for illustrative purposes.
*Content is subject to change without notice. Please understand.
*Some products may not be available at certain locations.
