Pastel, a popular bakery and patisserie chain operated by All Hearts Company, announces its seventh annual collaboration with Sanrio's beloved character Pompompurin. The 2026 collaboration celebrates the character's 30th anniversary with a special lineup of pudding-themed desserts and exclusive merchandise, available from March 1 to April 30, 2026.
Collaboration Theme: "Harapeko♪Big Dream"
This year's collaboration theme, "Harapeko♪Big Dream" (Hungry♪Big Dream), features Pompompurin dreaming of becoming bigger by eating lots of Pastel's famous puddings. The campaign showcases adorable scenes of Pompompurin enjoying pudding in his dreams, with hints that eating together might cause special changes to the character as his April 16 birthday approaches.
New Pudding and Dessert Products
Pompompurin's "Purinpurin" Butt Pudding
Price: ¥880 (tax included)
The popular pudding returns this year, featuring Pompompurin's signature bottom recreated in pudding form. The dessert layers Pastel's signature smooth pudding with a jiggly milk pudding, creating a gentle sweetness that melts in your mouth. The design makes it look like Pompompurin is diving into the pudding cup.
Pompompurin's "I Am Pudding" Pudding
Price: ¥880 (tax included)
This face-themed pudding sold over 30,000 units in just two months during its 2025 release. The dessert features Pastel's smooth pudding layered with jiggly milk pudding, topped with a chocolate beret. The sleeve design shows Pompompurin sleeping peacefully, perfect for pairing with the butt pudding for a complete collection.
Pompompurin Plush Pack
Price: ¥2,480 per set (tax included)
Plush Size: Approximately 75mm (H) × 60mm (W) × 55mm (D)
This exclusive set includes one Purinpurin Butt Pudding, one "I Am Pudding" Pudding, and one limited-edition Pompompurin plush toy holding a Pastel pudding. The soft, squishy mascot transforms into the popular pudding when placed in a cup.
Pompompurin Cream Puff
Price: ¥300 (tax included)
A new addition inspired by Pastel's signature "Smooth Pudding," this cream puff features soft choux pastry filled with dual layers of caramel-infused whipped cream and vanilla custard cream. The special box shows Pompompurin holding a spoon, making it a perfect snack.
Pompompurin's Happiness Full Pudding A La Mode
Available until: March 31, 2026
Price: ¥880 (tax included)
This collaboration-exclusive a la mode features Pastel's Smooth Pudding topped with sponge cake, whipped cream, cherries, yellow peaches, and blueberries. The sleeve design includes Pompompurin's team members "Chimupuri" (Team Pudding), making it a 2026-limited design.
Pompompurin's Drawing Pudding - Spoon
Available until: March 31, 2026
Price: ¥500 (tax included)
Smooth pudding layered with whipped cream and topped with a cocoa powder drawing of Pompompurin. The dessert includes fluffy caramel-flavored sponge cake inside. The design featuring Pompompurin holding a Pastel spoon may change as his birthday approaches.
Baked Goods Collection
Pompompurin's Crispy Rusk - Pudding Flavor
Available at: Pastel stores, Seven-Eleven, FamilyMart, Lawson nationwide, All Hearts Mall online store, supermarkets, drugstores
Price: ¥172 (tax included) per piece / ¥1,944 (tax included) for 12 pieces
Pudding-flavored sugar rusks featuring a "morning" scene design of Pompompurin running late while eating a rusk. Each package includes one of eight random original stickers (including one secret design).
Pompompurin's Moist Pudding Cake
Available at: Pastel stores, All Hearts Mall online store, supermarkets, drugstores
Price: ¥300 (tax included) per piece / ¥2,400 (tax included) for 8 pieces
Moist pudding-flavored cake with caramel chips creating an authentic pudding taste. The "afternoon" themed packaging shows Pompompurin eagerly enjoying the cake, perfect as a gift.
Pompompurin's Fluffy Pudding Brownie
Available at: Pastel stores, Seven-Eleven, Lawson nationwide, All Hearts Mall online store, supermarkets, drugstores
Price: ¥240 (tax included) per piece / ¥1,920 (tax included) for 8 pieces
Pudding-flavored brownies with caramel creating a pudding-like taste. The "night" themed design shows Pompompurin sleeping peacefully on the fluffy brownie, ideal for a relaxing treat.
Pompompurin's 3-Variety Baked Goods Assortment
Available at: Pastel stores only
Price: ¥800 (tax included)
This assortment includes one each of the Crispy Rusk, Moist Pudding Cake, and Fluffy Pudding Brownie. The package features cut-out Pompompurin designs on the sides.
Original Sticker Collection
Each Crispy Rusk package includes one of eight randomly selected original stickers (including one secret design). The designs feature Pompompurin running energetically, eating heartily, and sleeping peacefully as he dreams of growing bigger, plus the collaboration's main visual. The stickers can be placed on smartphone cases or anywhere else.
Pompompurin's Complete Enjoyment Pack
Available at: Pastel stores only
Price: ¥5,200 per set (tax included)
Set contents: One Purinpurin Butt Pudding, one "I Am Pudding" Pudding, one Cream Puff, one Happiness Full Pudding A La Mode, one Drawing Pudding - Spoon, one 3-Variety Baked Goods Assortment, one plush toy, one eco bag (random design)
This limited pack includes all collaboration products plus an exclusive eco bag (one of five designs selected randomly). All bag designs are collaboration-exclusive and practical for daily use.
Online Store Exclusive Items
Pompompurin's Squishy Cushion
Available at: All Hearts Mall online store only (set purchase only)
Size: Approximately 300mm (H) × 315mm (W) × 80mm (D)
The popular collaboration pudding transformed into a cushion, available exclusively through online store sets. Features a soft, squishy texture with different designs on each side, including Pompompurin next to the pudding.
Pompompurin's Round Cream Bun - Pudding Flavor
Pompompurin's Round Cream Bun - Chocolate Flavor
Two types of collaboration bread featuring Pompompurin's signature stamp and bottom-inspired design, available exclusively through online store sets. The soft buns are filled with pudding-flavored cream or chocolate cream.
All Hearts Mall Online Store: https://allhearts-mall.jp/collections/pastel_pompom2026
About the Collaboration Theme
This year's "Harapeko♪Big Dream" theme showcases Pompompurin's dream of growing bigger by eating lots of Pastel puddings. The collaboration builds toward Pompompurin's April 16 birthday, with hints that eating pudding together might cause special changes to the character.
Customers who purchase collaboration products receive one original shopping bag per person while supplies last.
About Pompompurin
Pompompurin is a laid-back Golden Retriever boy whose trademark is his brown beret. His favorite words are "going out" while his least favorite is "staying home alone." He collects shoes, secretly hiding one of each pair including his owner's father's leather shoes and mother's sandals. He loves milk, soft things, and his mother's homemade pudding. His special skills include napping, pudding exercises, and making friends with everyone. His dream is to grow even bigger. He lives in a pudding basket at his owner's sister's home entrance. His birthday is April 16 on a sunny day.
For more information, visit Sanrio's official website: https://www.sanrio.co.jp/character/pompompurin/
© 2026 SANRIO CO., LTD. APPROVAL NO. L663997
About Pastel
Pastel was established in 1984, and its signature "Smooth Pudding" (Nameraka Purin) became the catalyst for the smooth pudding boom in Japan. The brand continues to be beloved by customers nationwide with locations across Japan.
Operating company: All Hearts Company
Corporate website: https://allheartscompany.com
Pastel website: https://pastel-pudding.com
Some stores may have different prices or may not carry certain products. All items are available while supplies last. Sales start date may vary at convenience stores, supermarkets, and drugstores (March 3, 2026, onwards).
