SAMANTHAVEGA Debuts First-Ever Collaboration Collection With Sugarbunnies

Published: July 15, 2026
SAMANTHAVEGA Debuts First-Ever Collaboration Collection With Sugarbunnies

SAMANTHAVEGA, a brand from Samantha Thavasa Japan Limited, is releasing a collaboration collection with Sanrio's character "Sugarbunnies" for the first time.

Release Schedule

  • July 10 (Fri): Advance reservations open on the Samantha Thavasa official online shop
  • July 18 (Sat): Available in stores nationwide

"Sugarbunnies" Collection Feature Page

https://www.samantha.co.jp/shop/e/evb2607a1/

Handbag — ¥24,200

Handbag

Samantha Vega's popular logo-tape handbag gets a redesign with colors and motifs inspired by Sugarbunnies. The dot pattern printed across the bag combines with the scalloped tape design for a lively, cute look.

Side pocket detail

Sugarbunnies is printed on the bag's side pocket, so the character's world can be enjoyed from every angle.

Bag detail

Bag detail

The included cookie-shaped bag charm flips over to reveal a mirror.

Folding Wallet — ¥16,280

Folding wallet

The brand's signature compact folding wallet is designed with cookie motifs and a dot pattern inspired by Sugarbunnies.

Wallet open

Wallet back

Opening the snap button reveals a Sugarbunnies print on the lower left, while the back has an adorable design that looks like the character is peeking out of a pocket. A D-ring is included, so a zipper charm or similar accessory can be added, and the slim profile makes it well suited to smaller bags too.

2-Way Bag Charm — ¥5,500

Bag charm

This eye-catching bag charm depicts Shirousa and Kurousa in epoxy resin, paired with a three-dimensional ribbon and elegant gold, cookie-shaped hardware.

2-way bag charm

Removing the chain turns it into a zipper charm for two-way use — suited not just to bags, but also wallets and pouches.

"Sugarbunnies" Collection Feature Page

https://www.samantha.co.jp/shop/e/evb2607a1/

SAMANTHAVEGA Official Online Shop

https://www.samantha.co.jp/shop/c/cSV

SAMANTHAVEGA Brand Site

https://www.samantha.co.jp/Samantha_Vega/