San-X Co., Ltd. has announced a collaboration between their popular characters from the "San-X Universe" including "Rilakkuma," "Sumikko Gurashi," and "Tarepanda," with Morinaga & Co., Ltd.'s beloved "Morinaga Biscuit" series products. Limited edition design packages will be released sequentially from mid-September 2025.
The packages feature appearances by Rilakkuma, Sumikko Gurashi, Tarepanda and other characters. After finishing the biscuits, the empty boxes can be transformed into craft kits for "package crafting," with different cute empty box craft projects available for each character. The craft ideas are proposed by "Empty Box Artisan Harukiru," who has gained attention for intricate papercraft using various empty boxes, making snack time even more enjoyable.
*Package crafting is available only for "Marie," "Choice," "Moonlight," and "Black Moon" varieties.
Campaign Website: https://www.morinaga.co.jp/biscuit/sanxcharacter2025/
Morinaga & Co.'s "Morinaga Biscuit" series has been beloved across generations for its unchanging deliciousness and reliability.
This collaboration introduces limited-time packaging featuring the "San-X Universe," where San-X characters gather across different worlds.
Rilakkuma delivers healing with its "leisurely, lazy" approach, Sumikko Gurashi calls for empathy with slightly negative but endearing characters, and Tarepanda charms with its loose and adorable form. These San-X characters beloved across all generations will gently enhance snack time.
Additionally, as a feature to enjoy even after eating, the collaboration introduces package craft ideas proposed by "Empty Box Artisan Harukiru," known for creating intricate papercraft that has gained attention.
Character-inspired designs stimulate creativity, providing fun time whether alone or with family and friends.
A limited-time campaign is also available for eligible product purchases using receipts. The A prize for purchasing 1 item offers PayPay points worth ¥1,000 (10,000 winners), while the B prize for purchasing 3 items offers a special big cushion featuring the characters (100 winners).
What is San-X Universe?
These unique San-X characters, each with their individual worlds, have now gathered across worlds through the magic of San-X fairies in this new design.
Where nostalgia meets freshness, from long-beloved characters to new friends, they will stay close to you while bringing moments of joy.
Why not experience the small magic that gently soothes the heart together with the San-X characters?
Character Introductions
Rilakkuma
A bear in a costume. Lives with office worker Kaoru along with Korilakkuma and Kiiroitori, continuing to be cared for. Who is inside remains unknown. Rilakkuma's biggest concerns are daily meals and snacks. Favorite foods include pancakes, omelets, pudding, and dumplings. Chairoikoguma is a friend living in the honey forest.
More details: https://www.san-x.co.jp/rilakkuma/profile/
Sumikko Gurashi
Characters born in 2012 with the keyword "This is where I feel comfortable." Not just cute, but with slightly negative and surreal character traits and stories that have gained popularity across all demographics. When riding trains, corner seats fill up first; when going to cafes, people want to secure corner seats if possible... The "Sumikko" characters embody these feelings that many Japanese people share.
More details: https://www.san-x.co.jp/sumikko/profile/
Tarepanda
Appeared in 1998. Tarepanda continues drooping well today. Favorite food is suama. Speed: 2.75m/h. Appears nearby before you know it. As the name suggests, its distinctive drooping pose and gentle movements express an unforgettable personality once seen.
More details: https://www.san-x.co.jp/character/detail/?code=TPD
Package Craft Activities
Popular papercraft artist "Empty Box Artisan Harukiru" proposes cute craft ideas using the limited edition "Morinaga Biscuit" packages.
"Marie," "Choice," "Moonlight," and "Black Moon" have craft blueprints printed inside the packages, transforming empty boxes after eating into fun craft kits that stimulate creativity. Since there are two different character collaboration packages for each biscuit type, visitors can enjoy all 8 types of different empty box crafts for each character.
Furthermore, the special website offers downloadable patterns for an advanced-level creation called "Spaceship" using three types of empty boxes. It's content that can be enjoyed alone or together with family and friends.
Empty Box Artisan Harukiru Profile
Known as "Empty Box Artisan Harukiru," this artist uses everyday snack and food empty boxes to create three-dimensional works without design blueprints, featuring a unique style. With over 480,000 total SNS followers, this popular creator holds exhibitions domestically and internationally and has published books including "Empty Box Crafts Made Only with Snack Boxes." These intricate and playful works deliver the joy of creation to people from children to adults.
Instagram: https://www.instagram.com/kharukik97/ YouTube: https://x.gd/5CnpZ X: https://x.com/02esyraez4vhr2l
About San-X
San-X continues creating over 1,000 100% original characters including Rilakkuma, Sumikko Gurashi, and Tarepanda, delivering their mysterious appeal to the world through original products, licensing business, various events and promotions, and video content. While appearing cute, these characters possess surreal humor that brings smiles and gentle, comforting qualities that stay close to people's hearts. San-X characters, which are more than just cute, attract many people.
©2025 San-X Co., Ltd. All Rights Reserved.
