Snack maker Sanko Seika (headquartered in Kita Ward, Niigata City, Niigata Prefecture) is releasing three new products — Milk Ball Yukinoyado Flavor (32g), Paripari Snack Sweet Soy Sauce Flavor (38g), and Rice Crisp Plum Zarame Flavor (30g) — under a new snack series called SK!MASNACK. The series is built around bite-sized, single-serving portions, and all three items go on sale nationwide at supermarkets, drugstores, and other retailers from September 14, 2026 (Monday).
A New Bite-Sized Series for Life's "In-Between" Moments
SK!MASNACK was born from the idea of wanting people to enjoy snacks "easily" and "casually" during life's little in-between moments (sukima, or "gap"). It's a new series built around bite-sized, single-serving portions.
The three products launching now were planned around the theme of "sweetness" (a mild, sweet flavor profile). Because each portion is bite-sized and meant to be finished in one go, the series makes it possible to satisfy a craving for something sweet while keeping portions in check.
Part of the appeal is being able to casually bring the flavors of popular, long-running brands into everyday snacking choices. Milk Ball draws on the recipe of the company's long-selling brand "Yukinoyado" (雪の宿), Paripari Snack uses the "Niigata Jikomi" (新潟仕込み) method to bring out the harmony between the flavor of rice and the savory aroma of sweet soy sauce, and Rice Crisp draws on the character of "Sanko's Kakinotane Ume Zarame" (三幸の柿の種 梅ざらめ) to deliver the sweet-and-sour taste of plum and coarse sugar (zarame).
Recommended For
- People who want to quickly satisfy a little hunger between commuting, school, or work breaks
- People who want something sweet but are mindful of overeating or feeling guilty about it
- People looking for a favorite snack to help them unwind for a moment
- People who want to add something new to their everyday snacking lineup
Design Concept: A "Jar" Motif Brings a Special Feel to Everyday Snacks
A large photo of the snack inside a glass jar, printed across the front of the bag, is the defining feature of the package design. By realistically reproducing the contents, the design visually conveys the shape and texture of the snack and builds anticipation for its texture. It also brings a bit of the excitement of choosing sweets by weight — the kind of experience found at popular pick-and-mix candy shops in places like Harajuku — into everyday snacking moments.
The copy printed above each product name, "A Moment of Delight in Every Bite" (ひとくちのときめき), reflects the idea of cherishing the small sense of excitement that comes specifically from a bite-sized, single portion.
The pastel color used for the background expresses a sense of everyday ease and breathing room. Wrapped in soft, gentle tones, the design aims to bring a calm feeling to snack time — a small moment to relax. The background color also changes by flavor, making it easy to spot a favorite flavor at a glance on store shelves.
The series name "SK!MASNACK" carries the wish for people to enjoy snacks (snack) easily and casually during life's little in-between moments (sukima).
Product Lineup
Milk Ball, Yukinoyado Flavor
- Contents: 32g
- Description: A crisp, bite-sized snack that lets you enjoy the taste of "Yukinoyado."
- Price: Open pricing (reference price: ¥125 before tax)
- Release date: September 14, 2026 (Monday)
- Sales area: Nationwide
Paripari Snack, Sweet Soy Sauce Flavor
- Contents: 38g
- Description: A bite-sized sweet snack with an addictively crisp texture, made using the "Niigata Jikomi" method.
- Price: Open pricing (reference price: ¥125 before tax)
- Release date: September 14, 2026 (Monday)
- Sales area: Nationwide
Rice Crisp, Plum Zarame Flavor
- Contents: 30g
- Description: Drawing on the character of "Sanko's Kakinotane Ume Zarame," this snack delivers an irresistible sweet-and-sour plum flavor.
- Price: Open pricing (reference price: ¥125 before tax)
- Release date: September 14, 2026 (Monday)
- Sales area: Nationwide
Note: Some stores may not carry all products.
