Sanrio Puroland, operated by Sanrio Entertainment Co., Ltd. (Headquarters: Tama City, Tokyo, President: Aya Komaki), will host the special event PUROSPRINGPARTY from March 19 (Thursday) to June 2 (Tuesday), 2026.
This event features a "spring party" theme, where Puroland characters dress up as bunnies and decorate the facility with pop and colorful designs throughout the limited-time special event period.
The highlight is the new parade "Hapipupepoppin' Festival." Characters appear in new pastel-colored costumes with bunny motifs. The parade delivers a special spring party where everyone can jump together and get excited with the bunny-dressed characters. Dynamic performances including big jumps and acrobatic flips are also featured. Additionally, the music is created by Tamaya2060% (Wienners), a hit song maker of the Reiwa era. The parade brings fun to the entire venue with upbeat sounds.
Furthermore, a special collaboration with Esther Bunny, a popular character from Korea, will take place. In addition to collaboration decorations appearing throughout the facility, special goods exclusive to this collaboration will be available, including heart-shaped mirrors and flat pouches. Special food menus commemorating the collaboration will also be sold.
During the period, "PUROSPRINGPARTY Special Greeting" (paid/advance reservation required) will be held where characters appear in cute costumes with fluffy blooming flowers, and a welcome greeting where characters in spring-themed costumes cheerfully greet guests. Limited-time food menus and goods featuring pop and colorful designs are also must-sees.
Experience the colorful and cute bunny spring party at Puroland.
Special Event PUROSPRINGPARTY Details
Overview
Event Period: March 19 (Thursday) to June 2 (Tuesday), 2026
Details: https://www.puroland.jp/event-campaign/2026_purospringparty/
Story
Hop Step Jump as a Bunny!
Puroland's Colorful and Pop Spring Party!
Fluffy pastel-colored colorful flowers are blooming
everywhere in Puroland ♪
Let's enjoy spring at Puroland in a pop way
together with characters dressed as bunnies!
Event Contents
- Parade "Hapipupepoppin' Festival"
- Esther Bunny × Sanrio Puroland Collaboration
- Photo Spots Filled with Colorful Blooming Flowers
- PUROSPRINGPARTY Special Greeting (Paid/Advance Reservation Required)
- Limited-Time Food Menus for Enjoying a Colorful & Pop Spring Party
- Limited-Time Goods Featuring Spring Pastel Colors
New Parade "Hapipupepoppin' Festival" - Hello Kitty and Friends in French Girly × Bunny Motif New Costumes!
At Purovillage, a new parade where everyone dresses up as bunnies and gets excited together will be performed. It's a Puroland spring party where everyone creates special Puro Carrot Cake together and jumps around as bunnies.
Characters and live entertainers appear in special costumes with bunny motifs based on spring-like pastel colors.
In addition to the parade music created by Tamaya2060% (Wienners), a Reiwa-era hit song maker, attention is also drawn to Puroland's first dynamic performances including big jumps and acrobatic flips.
■ Performance Time: Approximately 20 minutes
■ Performance Location: 1F Purovillage
■ Performing Characters: Hello Kitty, My Melody, Kuromi, My Sweet Piano, Cinnamoroll, Wish me mell
Music: Tamaya 2060% (Wienners)
Member of the galactic punk band Wienners. Serves as guitar vocalist and handles lyrics and composition. Provides music to artists, idols, and singers, and also produces numerous commercial music tracks.
Korean Popular Character Makes First Appearance! Esther Bunny × Sanrio Puroland Collaboration
A special collaboration between PUROSPRINGPARTY and Esther Bunny, a popular character from Korea, is realized!
Original goods featuring Esther Bunny and Sanrio characters in PUROSPRINGPARTY costumes will be released. Special goods including heart-shaped mirrors and flat pouches will appear.
Additionally, collaboration menus and collaboration decorations are scheduled to appear throughout the facility.
French Girly Photo Spots with Spring Motifs
Photo spots using spring motifs with impressive pastel colors will appear throughout the facility. Enjoy taking wonderful photos at photo spots with bunnies jumping and colorful flowers blooming everywhere.
■ Location: 3F Entrance
Greet Characters in Spring-Like Costumes! Greetings
"PUROSPRINGPARTY Special Greeting" will be held where you can meet characters wearing cute costumes with fluffy blooming flowers. Participants will receive an "Original Postcard Set (6 cards)" as a novelty gift. Enjoy a wonderful spring moment.
■ Location: 1F Event Corner
■ Performing Characters: Hello Kitty, My Melody, Kuromi, My Sweet Piano, Cinnamoroll, Wish me mell
※Paid/Advance Reservation Required.
※Please check each website for details.
Also, at the Tree of Wisdom Stage, a welcome greeting will be held for about 10 minutes from park opening, where characters wearing spring-themed costumes will come to play.
Limited-Time Food Menus for Enjoying a Colorful & Pop Spring Party
PUROSPRINGPARTY original menus will also be sold for a limited time. With a spring theme, many colorful plate menus, sweets, and drinks featuring characters will appear. The "Spring Special♡Meal Waffle BOX (Mini Frank & Cup Salad)," sold in limited quantities, is a morning set perfect for spring with an original card novelty. Other items include "My Melody's Ham Cutlet Pink Curry" and "Hello Kitty's Carrot Orange Cake," with a lineup that focuses on taste as well as visuals. The spring-like pop impression menus are so cute you'll want to capture them in photos. They're perfect for social media and will further enhance the fun of the event.
【With Original Card Novelty】Spring Special♡Meal Waffle BOX (Mini Frank & Cup Salad) ¥1,300
My Melody's Ham Cutlet Pink Curry ¥1,650
Hello Kitty's Carrot Orange Cake ¥950
My Sweet Piano's Strawberry Brownie and Pink Mochi Berry Crepe ¥950
Limited-Time Goods Featuring Cute Bunny Motifs and Flowers in Spring-Like Pastel Colors
PUROSPRINGPARTY limited-time original goods will be available. In addition to mascots and acrylic keychains featuring new costume designs, headbands with decorations matching the characters will also appear. Items perfect for enjoying the spring event, such as balloons that can be used as photo props, will be released.
Mascot (6 types) ¥3,300 each
Acrylic Keychain (7 types) ¥1,430 each
Headband (6 types) ¥3,190 each
Balloon ¥1,100
Lunch Tote Bag ¥3,300
■ Copyright
※When using image materials, please be sure to include the copyright notice.
© 2026 SANRIO CO., LTD. TOKYO, JAPAN Author: Sanrio Co., Ltd.
※Images are for illustrative purposes
※All prices include tax.
※The content of this release, including images, is current information as of February 4 (Wednesday). Content is subject to change, so please understand in advance.
