Shobido Co., Ltd. (headquarters: Minato-ku, Tokyo; President: Masahide Terada), which plans, manufactures, and sells cosmetics, cosmetic goods, fashion accessories, character goods, and contact lenses, has released the portable cosmetic "Secret Portable Lipstick" featuring Sanrio Characters designs on Tuesday, September 16, 2025.
The new product is an adorable portable cosmetic called "Secret Portable Lipstick." It features 10 different Sanrio Characters designs in a blind package format, so which character you get is a surprise until you open it. The lipstick has a strawberry scent and contains hyaluronic acid1 and shea butter2 to provide thorough lip moisturizing. Additionally, it comes with a convenient carabiner that allows easy attachment to bags and other items. This item combines cute appearance with practical functionality.
*1 Sodium Hyaluronate *2 Shea Butter
■Product Name: SA Secret Portable Lip
■Price: 1,430 yen each (including tax)
Blind package format
Strawberry scent
〈Hello Kitty〉
〈My Melody〉
〈Pochacco〉
〈Cinnamoroll〉
〈Kuromi〉
〈Pompompurin〉
〈Hangyodon〉
〈Tuxedosam〉
〈Little Twin Stars〉
〈Badtz-maru〉
This product is available at variety stores, discount stores, and drug stores nationwide, as well as at the Shobido official online store.
【Shobido ONLINE STORE】
