A fragrance concept store called SCENTORIUM has opened on the 1st floor of Yurakucho Marui in Tokyo. The store is curated by Bluebell Japan, a fragrance specialist, and offers an experience-focused space where visitors can sample and compare a wide selection of scents at their own pace.
About SCENTORIUM
SCENTORIUM is a portmanteau of "scent" and "-rium" (meaning place or laboratory). The store's centerpiece is an Experiential Counter, where fragrances are organized by scent type and visitors can freely try them according to their preferences. The lineup spans more than 300 products across 18 brands — from dedicated perfumery labels to fashion house fragrances — as well as body care and home fragrance items, making it a destination for discovering scents suited to everyday life.
The store concept is designed with Gen Z and Millennial consumers in mind — generations who increasingly treat fragrance as a form of self-expression and self-care.
Opening Campaigns
Purchase Bonus Gift
During the opening period, customers who spend ¥4,400 (tax included) or more at SCENTORIUM receive a complimentary gift.
Period: April 25 (Saturday) to May 9 (Saturday), 2026 (while supplies last)
Gift: One Roger & Gallet body soap (50 mL), available in 3 varieties
Instagram Fragrance Giveaway
An Instagram-based giveaway is also running during the same period.
Period: April 25 (Saturday) to May 9 (Saturday), 2026 (while supplies last)
How to enter: Follow SCENTORIUM's official Instagram account (@latelierdesparfums_jp) and post on Instagram with the hashtag #セントリウム
Prize: One Bon Parfumeur fragrance mini sample (2.5 mL), chosen at random from a selection of 10 or more varieties
Available Brands
The store carries products from 18 brands, spanning dedicated perfumery specialists and fashion house fragrance lines.
Shop Information
Store Name: SCENTORIUM
Location: Yurakucho Marui, 1F
Hours: 11:00 AM to 8:00 PM
Opening Date: April 25, 2026 (Saturday)
