Fragrance Project Co., Ltd. (headquartered in Kyoto, CEO: Shimpei Wada), which operates the custom-made fragrance specialty store "MY ONLY FRAGRANCE" from Kyoto, will hold a limited-time popup store at Sendai Mitsukoshi Main Building 1st Floor Event Space for 7 days from November 19 (Wednesday) to November 25 (Tuesday), 2025.
This popup marks the second time the brand has appeared in Sendai and is the only store opening in the Tohoku region this season. Visitors will have the opportunity to experience "fragrance creation" from this brand, which operates 13 stores nationwide including Kyoto, Tokyo, Nagoya, Yokohama, and Osaka, in the Tohoku area.
At the venue, in addition to custom-made fragrance experiences where customers create scents with fragrance advisors, the popular single fragrances and the special Sendai-limited scent "Aobayama" will be available for sale. Furthermore, limited fragrances exclusive to Tokyo (Solamachi Store and Harajuku Store), Yokohama Store, and Narita Airport Store will be specially available. These limited fragrances can be purchased individually or added to custom-made fragrances as "accent fragrances" (additional 500 yen) during the blending process.
Additionally, customers who purchase 8,000 yen (tax included) or more will receive one "fragrance lottery novelty gift" where a random 3ml mini bottle of fragrance will be drawn.
The Only Tohoku Location This Season - Bringing the "Fragrance Creation Experience"
"MY ONLY FRAGRANCE" operates custom-made fragrance stores nationwide from Kyoto, based on the vision of "changing the world through fragrance."
Since there are no permanent stores yet in the Tohoku region, this popup is the only place in Tohoku where visitors can experience "MY ONLY FRAGRANCE."
The brand has developed stores with traditions in Kyoto, trends in Tokyo, and experiences in Nagoya. At the Sendai popup held last year, many customers enjoyed the experience of "creating fragrance." At this popup returning to Sendai, the brand will again deliver time to encounter one's "true self" through fragrance.
Sendai-Limited Fragrance "Aobayama"
This popup features a limited fragrance themed after "Aobayama," the symbol of Sendai. This fragrance, which evokes fresh transparency and powerful vitality, is finished with a calm scent that harmonizes with nature, layering woody tones reminiscent of the quietness of trees over a transparent top note.
The fresh yet powerful scent calms the mind like walking through a forest and makes you feel nature even while in the city.
Sendai POPUP Limited Fragrance "Aobayama"
Sales price: 10ml from 3,000 yen / 50ml from 6,500 yen / 100ml from 8,000 yen (tax included)
The "Fragrance Creation" Custom-Made Experience
In MY ONLY FRAGRANCE's custom-made experience, customers choose their preferences from dozens of fragrance ingredients and blend them while dialoguing with fragrance advisors.
Since just a single drop can change the impression of a scent, the blending process itself becomes a special experience.
Not "choosing a fragrance" but "creating a fragrance."
The moment when "my only fragrance," which exists nowhere else in the world, is completed becomes an unforgettable experience for everyone. It has gained popularity as a place for creating memories, including for couples, parents and children, and friends.
"Fragrance Lottery Novelty Gift" for Purchases of 8,000 Yen or More (Tax Included)
At this popup, a "fragrance lottery novelty gift" will be set up with 3ml mini bottles containing limited fragrances.
For purchases of 8,000 yen (tax included) or more, one draw will be gifted.
It's also recommended as a small souvenir during travel or for those who want to try fragrances casually.
Sendai POPUP Event Overview
Event Period: November 19 (Wednesday) to November 25 (Tuesday), 2025
Business Hours: 10:00 AM to 7:00 PM (Until 5:00 PM on the final day)
Location: Miyagi Prefecture, Sendai City, Aoba Ward, Ichibancho 4-8-15, Sendai Mitsukoshi Main Building 1st Floor Event Space
Event Contents: Sendai limited fragrance sales / Custom-made experience / Single fragrance sales / Special gift "fragrance lottery novelty"
Sales Prices: Custom-made fragrance 50ml from 6,500 yen / 100ml from 8,000 yen (tax included)
Future Development - Spreading "Fragrance Culture" Throughout Tohoku
This popup is the only opportunity this season to encounter "MY ONLY FRAGRANCE" in the Tohoku region and is also an initiative to connect the region with fragrance. In the future, through event openings throughout Tohoku and collaborations with regions, the brand aims to create new culture through fragrance.
So that the experience of "creating fragrance" overlaps with the memories and scenery of the town and becomes someone's special memory.
The brand will continue activities to connect people and towns through fragrance.
About "MY ONLY FRAGRANCE"
"MY ONLY FRAGRANCE" is a custom-made fragrance specialty store from Kyoto. It provides an experience of creating fragrances that are unique in the world, blending with dedicated fragrance advisors to create scents that align with the season, mood, and one's individuality.
With over 100 million possible fragrance combinations, customers can name their completed fragrance themselves. As of 2025, the brand operates 13 stores in Kyoto, Tokyo, Nagoya, Yokohama, Narita, Osaka, Fukuoka, and Takayama.
