7-Eleven Japan (Seven-Eleven Japan Co., Ltd., headquartered in Chiyoda-ku, Tokyo) is adding a new item to its Seven Cafe Bakery series: "お店で焼いたジュワッと塩パン" (In-Store Baked Juicy Salt Bread), rolling out sequentially from Tuesday, June 16, 2026, at Seven-Eleven stores nationwide. (Available at participating Seven Cafe Bakery locations only.)
The Seven Cafe Bakery series features bread products finished in dedicated in-store ovens, delivering a freshly-baked aroma and texture that has earned steady popularity. The new salt bread continues that tradition, offering a crispy exterior and a soft, fluffy interior with just the right amount of saltiness.
Juicy Fermented Butter × Salt
In-Store Baked Juicy Salt Bread
- Price: ¥149 (tax included: ¥160.92)
- On sale from: June 16, 2026 (Tuesday), sequentially
- Available area: Nationwide (at participating Seven Cafe Bakery stores)
For a list of participating stores, visit the official website: https://www.sej.co.jp/products/sevencafebakery/
Carefully selected flour for a soft, fluffy texture
The bread uses flour also found in specialty bakeries, with a focus on achieving a light, pillowy bite. To deliver the signature crispy crust, each loaf is finished in the store's own oven just before it reaches customers.
A satisfying saltiness that keeps you coming back
Image for illustration purposes
Rich fermented-butter margarine is generously rolled into the soft dough before baking. The gentle salting enhances the overall flavor, while the full, aromatic richness makes each bite more compelling than the last.
Seven Cafe Bakery Lineup (Selection)
In addition to the new salt bread, the Seven Cafe Bakery features a growing lineup of in-store baked and fried items.
In-Store Baked Fluffy Melon Pan
- Price: ¥149 (tax included: ¥160.92)
- Available area: Nationwide (at participating stores)
A popular staple of the Seven Cafe Bakery. Made with moist, richly flavored dough, it features a crispy outside and a fluffy, soft inside.
In-Store Baked Flaky Croissant
- Price: ¥176 (tax included: ¥190.08)
- Available area: Nationwide except Okinawa (at participating stores)
A buttery, fragrant croissant with a distinctive flaky texture.
In-Store Baked Chocolate Cookie
- Price: ¥186 (tax included: ¥200.88)
- Available area: Nationwide except Okinawa (at participating stores)
A new-texture chocolate cookie with a crisp exterior and a moist, soft center.
In-Store Baked Mentaiko French Bread
- Price: ¥232 (tax included: ¥250.56)
- Available area: Nationwide (at participating stores)
French bread dough baked at high temperature for a golden, fragrant crust and a chewy, springy interior. A savory mentaiko (spicy cod roe) sauce blended with butter and mayonnaise delivers a burst of rich, umami flavor with every bite.
In-Store Fried Curry Bread
- Price: ¥167 (tax included: ¥180.36)
- Available area: Nationwide (at participating stores; specifications and prices may vary by region)
A reformulated curry bread with enhanced fruit sweetness, vegetable richness, and meat umami — a deeper, more lingering flavor than before.
In-Store Fried Sugar Donut
- Price: ¥130 (tax included: ¥140.40)
- Available area: Tohoku, Ibaraki, Saitama, Chiba, Tokyo, Kanagawa, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, Kyushu, Okinawa
A fluffy fried donut, served fresh and coated in granulated sugar. (At purchase, receive the sugar separately and shake it in the bag before eating.)
In-Store Fried Sausage Donut
- Price: ¥149 (tax included: ¥160.92)
- Available area: Nationwide except Hokkaido (at participating stores)
A chewy bread dough wrapped around a pork sausage — an easy, satisfying snack at an accessible price and size.
For participating stores and the full product list, visit: https://www.sej.co.jp/products/sevencafebakery/
Comment from the Product Team
The popular Seven Cafe Bakery in-store lineup now welcomes a salt bread. One bite releases the rich depth of fermented butter in a juicy, melt-in-your-mouth texture — a flavor crafted to be genuinely irresistible. Pair it with a freshly brewed Seven Cafe coffee for a little luxury at the start of your day.
Prices may vary by store. Tax-inclusive prices reflect the reduced consumption tax rate of 8%. Products may sell out or be discontinued without notice. Product names, specifications, and availability may differ by store and region.
