Freeze It for a Crispy Ice Treat or Chill It for a Smooth Jelly! Hagoromofoods Launches New Fruit Dessert with 40% Real Fruit

Published: January 31, 2026
Freeze It for a Crispy Ice Treat or Chill It for a Smooth Jelly! Hagoromofoods Launches New Fruit Dessert with 40% Real Fruit

Hagoromofoods Co., Ltd. (Headquarters: Shizuoka City, Shizuoka Prefecture; President: Saeko Goto) is launching "Sharito! Dessert," a fruit jelly with a rich fruit flavor that can be enjoyed either frozen or chilled.

Product Features

"Sharito! Dessert" is a fruit jelly containing 40% real fruit. It can be enjoyed in two ways: frozen for a "crispy" ice texture or chilled for a "smooth" jelly texture, allowing customers to choose their preferred style.

In recent years, demand for cold desserts has expanded due to intense summer heat and prolonged hot weather periods. However, many customers struggle with limited freezer storage space. "Sharito! Dessert" can be stored at room temperature and frozen or chilled whenever desired, allowing customers to enjoy it in their preferred state.

Apple Flavor

White Peach Flavor

To maximize the enjoyment of the refreshing sweetness of "Apple" and the elegant sweetness of "White Peach," both varieties contain 40% finely chopped fruit pieces. The substantial fruit content provides a satisfying dessert experience. The jelly is formulated to achieve the perfect texture whether frozen or chilled.

When frozen, the product can be eaten directly from the pouch without transferring to a dish, making it a convenient one-handed dessert. The frozen product can also be used as an ice pack substitute in lunch boxes and eaten as jelly after thawing.

※Please be careful not to cut your mouth or hands on the opening edge of the pouch.

※When eating frozen product directly from the pouch, avoid putting your mouth directly on the pouch and push the contents up from the bottom.

※Do not refreeze after thawing.

※Recommended freezing time is 8 hours.

Apple serving suggestion - frozen

White Peach serving suggestion - frozen

Product Development

Q. What aspects were challenging during development?

The biggest challenge was achieving a balance where the product doesn't become too hard when frozen while still being delicious as chilled jelly. Additionally, incorporating fruit pieces into the formulation was quite difficult.

Q. What's your recommended way to enjoy it?

First, we'd love for you to try eating it frozen straight from the pouch. Please push the contents out carefully to avoid cutting your mouth.

Q. What message would you like to share?

This product delivers a new dessert sensation where you can fully enjoy the fruit. We hope you'll savor the distinctive fruit texture that only our company can provide while enjoying it deliciously. First, try it frozen as ice, and then depending on your mood, enjoy it chilled as jelly—we hope you'll have fun with various ways of eating it.

(Product Development Team)

Developer's Recommended Arrangement Recipe

■ Sharito! Apple Yogurt

Recipe photo

Ingredients (1 serving)

  • Sharito! Dessert Apple: as desired
  • Plain yogurt: as desired
  • Granola: as desired

Preparation

Pour yogurt over granola, then top with Sharito! Dessert Apple.

Developer's Comment

By using "Sharito! Dessert Apple" instead of jam, you can create a healthy dessert packed with fruit pieces and moderate sweetness.

Product Details

Product Name Sharito! Dessert Apple Sharito! Dessert White Peach
Size 70g 70g
Best Before 13 months 13 months
Suggested Retail Price (before tax) ¥200/pouch ¥200/pouch
Planned Annual Sales Volume 206,000 units 206,000 units
Launch Date/Region February 16, 2026 (Monday) Nationwide February 16, 2026 (Monday) Nationwide