Shimada City in Shizuoka Prefecture will hold the winter illumination project "Shimada LUMI LINK" from Friday, November 20, 2026 to Sunday, January 31, 2027, centered on the area around the north exit of JR Shimada Station. Lighting displays will spread from the station plaza to the shopping street, the area around おび・りあ, and participating shops in the city, with the aim of bringing more activity to the town center.
The plaza in front of the station will have a cube-shaped projection mapping display called "LUMI CUBE." The lineup also includes a participatory projection mapping show that projects children's drawings, a town-walk puzzle-solving event using LINE, and a Christmas market.
The event is meant to be more than a chance to look at lights. Visitors walk around town, meet people, and discover new sides of Shimada, which offers a new way to enjoy a town walk in winter.
About Shimada LUMI LINK
Shimada LUMI LINK is an illumination project that connects the whole town center through lighting displays and participatory content, starting from the north exit of Shimada Station. The theme is "Shimada Town Lights Story: A Winter of Encountering New Light That Makes You Want to Walk More."
Each area has its own attractions, including a light object that serves as the symbol of the station plaza, projection mapping at おび・りあ, a puzzle-solving tour of the shopping street, and illuminations at participating shops. From the station to the town, and from the town to the shops, the project links the lights and experiences created at each place to make a winter scene that invites people to walk around central Shimada.
LUMI CUBE, a Cube-Shaped Projection Mapping Display Shown in Japan for the First Time
Image of the completed LUMI CUBE at night
The cube-shaped projection mapping display "LUMI CUBE," the symbol of the project, will be installed on the plaza in front of the north exit of Shimada Station. It is a cube-shaped projection mapping display shown in Japan for the first time. During the day it serves as a photo spot that blends into the surrounding scenery, and at night it becomes a landmark of video and light that shapes the space in front of the station.
LUMI CUBE looks different by day and by night. It is positioned as a new symbol of the area in front of Shimada Station, welcoming visitors who are meeting up or taking photos.
Image of the completed LUMI CUBE during the day
Oekaki Projection Mapping Lights Up Children's Drawings at Night
Image of the projection onto a wall at おび・りあ
At おび・りあ, "Oekaki (Drawing) Projection Mapping" will project artwork drawn by children onto a wall. Works collected in advance at こども館 will become light art that decorates the night town.
Seeing a drawing of their own shown as a large image in town is a special experience. Families can enjoy not only making the artwork but also going to see the projected works together, and the children's works give families a reason to visit the town center again.
Town-Walk Puzzle-Solving Event for Day and Night
In addition to the illumination, a tour-style puzzle-solving event, the "Shimada Town-Walk Puzzle-Solving Event," lets visitors enjoy the town of Shimada itself.
Participants add the event's LINE account as a friend using the QR code on flyers, posters, or the website, and start from the front of Shimada Station to visit spots around town. They solve puzzles by following the instructions sent through LINE. Those who clear all the spots can answer a survey and enter a prize drawing.
The setup lets participants walk around town naturally and come across attractions of Shimada they had not noticed before. The prize is an assortment set of Shimada specialties and souvenirs (島田の逸品), and the event encourages people to move around the town center and discover local attractions.
Obi-dori Christmas Market on December 19
Image of the lighting ceremony
Image of the event
On Saturday, December 19, the "Obi-dori Christmas Market" will be held on Obi-dori Street (おび通り) in front of Shimada Station.
About 30 shops, mainly local businesses, are planned to take part in the Christmas event. Stage events by about 3 to 5 groups, including a performance by the Shimada High School brass band club and dance teams, are also planned. Local high school students and businesses will take part, making it a Christmas event created together with local people. From the daytime market to the evening illumination, the event is designed to be enjoyable across generations.
| Detail | Information |
|---|---|
| Date and Time | Saturday, December 19, 2026, 3:00 PM to 8:00 PM |
| Venue | Obi-dori Street in front of Shimada Station |
| Contents | Christmas market (about 30 shops planned), stage events (about 3 to 5 groups planned) |
Machikado LUMI LINK Spreads the Lights to Shops Around Town
Shops decorated for winter
Oshima-chan card
Street lamp flag
"Machikado LUMI LINK" is a shop-participation program that spreads the lights beyond the station area to shops around town. Participating shops in the city decorate their storefronts with illumination, and each shop becomes part of the town's lights.
A photo event is also held for visitors to participating shops. Visitors take a photo of a storefront illumination, post the photo using the designated QR code, and answer a survey to enter a drawing for an assortment set of Shimada specialties and souvenirs (島田の逸品). The posted photos are planned to be shared on the official Instagram account as well.
The program aims to connect shop staff and visitors, and visitors with one another, and to liven up winter in Shimada together with shops in the city.
Event Details
| Detail | Information |
|---|---|
| Period | Friday, November 20, 2026 to Sunday, January 31, 2027 |
| Lighting Hours | 5:00 PM to 10:00 PM |
| Main Venues | Area around the JR Shimada Station north exit plaza, Ekimae-dori Street (駅前通り), area around おび・りあ, participating shops in Shimada, Obi-dori Street (おび通り) |
| Organizer | Shimada City |
Details such as the venue of each attraction and how to participate are available on the official special website.
Lighting Ceremony
| Detail | Information |
|---|---|
| Date and Time | Friday, November 20, 2026, 5:00 PM to 8:00 PM |
| Venue | Area around the JR Shimada Station north exit plaza |
| Contents | Food truck vendors, a music stage, and appearances on stage by Shimada's mayor and Oshima-chan, among others |
Official Information
- Shimada LUMI LINK special website: https://shimada-lumilink.jp/
- Official Instagram: https://www.instagram.com/shimada.irumi/
- Shimada City official website: https://www.city.shimada.shizuoka.jp/kanko-docs/878241324.html
