SHIRUKOTTE (シルコッテ), a brand that combines gift confectionery with a café experience, opens its second location — SHIRUKOTTE Okazaki — on April 3, 2026 (Friday). Following the success of the first store in Komaki, which now attracts 86,000 visitors per year, the brand has expanded to Okazaki City.
What Is SHIRUKOTTE?
SHIRUKOTTE is a brand that carries on the spirit of "Shiruko Sand," a beloved local snack, and aims to be a store cherished by locals for years to come. The name is a portmanteau of SHIRU (知る・しるこサンド, meaning "to know" and "Shiruko Sand") and KOTTE (松ぼっくり, meaning pinecone — a nod to the "matsu" in Matsunaga Seika). The brand offers Japanese-Western fusion gift confectionery and a relaxed café space inspired by the essence of Shiruko Sand.
Note: Shiruko Sand itself is not sold at SHIRUKOTTE.
Features of SHIRUKOTTE Okazaki
1. Exclusive Products
The Okazaki store offers a variety of exclusive items, including:
- Exclusive sweets and baked goods unique to the Okazaki location
- A limited-edition tin designed by popular designer "killdisco"
- A wide lineup of premium confectionery ideal for gift-giving
2. Nordic Modern × Showa Retro Interior Design
The store interior features ceiling decorations and Nordic half-moon windows, creating a photogenic space that works perfectly with social media. Every angle of the store has been designed to be visually striking.
3. Expanded Café Space
The café area offers 42 seats in a spacious, barrier-free layout accessible to strollers and wheelchairs. The menu includes seasonal sweets, cream puffs, hot food, and other varied options.
4. Promoting a Local Gift Culture
Set in Okazaki's historically rich surroundings, the store presents a new style of gift-giving that blends Japanese and Western traditions.
Store Overview
| Item | Details |
|---|---|
| Store Name | SHIRUKOTTE Okazaki |
| Address | 11-7 Wakamatsu Nishi 2-chome, Okazaki City, Aichi Prefecture (7 min by car from Okazaki Station West Exit / 4 min walk from "Okazaki Police Station East" bus stop) |
| Parking | 21 spaces (including accessible parking) |
| Hours | 10:00 AM–6:00 PM (Café last order 5:30 PM) |
| Closed | Every Wednesday |
| Grand Opening | April 3, 2026 (Friday), 10:00 AM |
Product Lineup
[New Product] Spice Cookie Tin
¥2,538 (tax included)
Beneath cookies shaped like pinecones, leaves, and the brand logo lie fragrant cookies infused with rosemary, cinnamon, and black pepper. The aromatic spices create a luxurious contrast within the tin.
The Okazaki-exclusive edition features a tin designed by "killdisco" (shown on the left).
[New Product] Kotte Bake
¥691 (tax included) / 6 pieces
Inspired by the pinecone (KOTTE) in the brand name, these charming baked goods have a camera-friendly shape. Made with plenty of almonds for a moist texture, they appeal to all ages.
[Most Popular] Nama Shiruko Sand
¥648 (tax included) / from 3 pieces
Born as a premium version of Shiruko Sand — now celebrating its 60th anniversary — these moist biscuits are sandwiched with high-quality anko cream. This Japanese-Western fusion sweet keeps the gentle flavor of Shiruko Sand while elevating the texture with smooth anko cream between soft biscuits.
[Café New Menu] Waffle à la Mode
¥1,290 (tax included)
A lightly sweetened waffle topped with pudding, seasonal fruit, creamy azuki bean cream, milk ice cream, and whipped cream — all on one plate.
Available in the café only.
