Shobido Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masahide Terada), a company that plans, manufactures, and sells cosmetics, cosmetic accessories, fashion accessories, and character goods, and also handles the planning and sale of contact lenses, is launching a new "Reversible Puff" that lets you change your base makeup finish depending on which side you use, going on sale Tuesday, September 15th, 2026.
The new puff has a different texture on each side, so the finish can be changed to suit your preference. The side with the pink ribbon on top gives skin a plump, dewy finish, while flipping it over to the side with the brown ribbon on top gives a different texture that creates a natural, glowing finish. The puff expands when it absorbs water, allowing for tapping application that adheres closely and moistly to the skin. Its teardrop shape also makes it easy to cover both broad areas and fine details. It can be used with a variety of foundation types, including cushion, liquid, cream, and powder foundations, to help achieve your ideal base makeup.
Product Overview
Product Name: Reversible Puff
Price: ¥495 (tax included)
Product Features:
- Expands when it absorbs water, for close-contact, moisturizing tapping application
- The texture differs on each side, so you can choose your preferred finish
- The teardrop shape covers both broad areas and fine details with ease
Pink Ribbon Side:
- Creates a plump, dewy finish
Brown Ribbon Side:
- Creates a natural, glowing finish
Care Instructions:
If the puff becomes dirty, use a store-bought puff cleaner, or gently press-wash it in lukewarm water with a neutral detergent dissolved in it. Rinse thoroughly, squeeze out the excess water, and let it air-dry in the shade.
Product Information
Product Name: Reversible Puff
Price: ¥495 (tax included)
Release Date: Tuesday, September 15th, 2026
Where to Buy: Variety stores, discount stores, drugstores, and other retailers nationwide, as well as through Shobido's official online store, Shobido ONLINE STORE: https://www.sho-bionlinestore.jp/c/beauty/SPV71748
*Release dates may vary depending on the retailer.
*Release dates may differ at some retailers depending on availability.
