SHOGUN BURGER, a wagyu burger specialist, is opening a new store, SHOGUN BURGER Omicho Market Store (SHOGUN BURGER 近江町市場店), in the Omicho Market (近江町市場) area of Kanazawa, Ishikawa, on Wednesday, October 28, 2026.
It will be the brand's third store in Kanazawa. Omicho Market is known as "Kanazawa's kitchen" (金沢市民の台所) and is lively with both local food culture and tourists. The new store brings SHOGUN BURGER's wagyu burgers to visitors from Japan and overseas.
Store Information
- Store: SHOGUN BURGER Omicho Market Store (SHOGUN BURGER 近江町市場店)
- Opening date: Wednesday, October 28, 2026
- Location: Omicho Market area, Kanazawa, Ishikawa
Oyster Fry Slider (牡蠣フライスライダー)
A whole oyster is fried and topped with a marinade of Awaji Island onions and golden mustard, then finished with a special aurora sauce. The oyster fry is cooked after the order is placed, giving it a crisp coating and the milky, rich flavor of the oyster. The popping texture of the golden mustard and the mild acidity of the sauce come together in balance.
The Oyster Fry Slider is available only at Omicho Market, as a mini burger in a "walk-and-eat size" (食べ歩きサイズ). It is an easy bite to enjoy while strolling the market or between sightseeing stops in Kanazawa.
About SHOGUN BURGER
The first SHOGUN BURGER store opened in 2017 in Sogawa (総曲輪), Toyama, Toyama Prefecture. It started as a wagyu burger specialty shop run by yakiniku professionals, and within five years of its founding it placed 6th in the world in the hamburger category at the World Food Championships.
The brand is now expanding in Japan and overseas, and is working in earnest to enter Asia, Europe, and the United States. As a wagyu burger brand from Japan, it aims to offer people around the world a new food experience.
Drawing on the knowledge of a long-established yakiniku restaurant in Toyama, the patties use carefully selected wagyu and are meaty, with flavor that spreads the more you chew. The burgers focus on the distinct texture of each cut of beef, the overflowing juices, and everything from the impact of the first bite to the lingering aftertaste.
The sauces, which provide the accent, also draw on the expertise of a yakiniku restaurant, creating a new kind of wagyu burger.
SHOGUN BURGER Stores
Directly managed stores (13): Toyama, Shinjuku Main Store (新宿総本店), Kanazawa Crossgate (金沢クロスゲート), Shibuya, Miyakojima, Azabudai Hills, Asakusa, TOKYU KABUKICHO TOWER, Onna Village, Gion-Shijo, Higashi Chaya District (ひがし茶屋街), SHOGUN BURGER + FACTORY, Hiroo
Domestic franchise stores (7): Machida, Yokohama Red Brick Warehouse, Nagareyama Otakanomori, Shinsaibashi, Ikebukuro West Exit, Takasaki, SUSUKINO
Overseas franchise stores (4): Shanghai, Bangkok, Hangzhou, Chongqing
Related Links
- Official website: https://shogun-burger.com/
- Store details: https://shogun-burger.com/store
- Official Instagram: https://www.instagram.com/shogunburger
- Official X (formerly Twitter): https://x.com/shogunburger
- Official TikTok: https://www.tiktok.com/@shogunburger
