SINN PURETÉ, a beauty brand produced by Anais Company Co., Ltd. (Shibuya-ku, Tokyo) and distributed by JIMOS Co., Ltd. (Fukuoka City, Fukuoka Prefecture), is launching リップスタッチ Oil Tint (5 shades) for general sale on Monday, September 14, 2026 — a honeyed oil tint that delivers shine, color, longevity, and moisture all in one.
- General sale: Monday, September 14, 2026, at department stores, beauty salons, and other retailers
- Early release: Friday, August 7, 2026, at Isetan Shinjuku store / PLAZA / Cosme Kitchen / Biople / Biop
Note: Not all items may be available at every store. Please check with individual retailers for stock availability.
Not a Gloss, Not a Tint — a Honeyed Oil Tint That Delivers Shine, Color, Longevity, Moisture, and Volume in One

This oil tint combines the best of gloss and tint. It delivers a moisturizing, dimensional feel like a gloss, along with a light texture and lasting color. It resists the dullness and fluorescence that tints often develop over time, clinging to the lips for a finish that keeps its beautiful color, shine, and volume. The nuanced, depth-rich shades blend naturally with the skin while adding a quiet sense of presence, and the five-shade palette — balancing transparency, softness, calm, and refinement — lets you enjoy everyday makeup in a way that feels like you. A sweet scent reminiscent of lemon cake lifts your mood with every use.
SINN PURETÉ / リップスタッチ Oil Tint (5 shades)
01 Seashell Glow / 02 Caramel Nude / 03 Milky Mauve / 04 Ash Plum / 05 Baked Cherry
4g, ¥2,200 tax included (¥2,000 tax excluded)

Product Details
One swipe delivers shine, color, and moisture all at once.
A luxurious oil tint formula wrapped in plump, three-dimensional volume.
The lingering sweetness of lemon cake and a light plumping tingle brighten your mood.
A lipstick born to help you face the day with confidence.

The Scent of Lemon Cake — A Sweet, Nostalgic Memory From the Moment You Apply It
The comforting scent of a lemon cake fresh from the oven, gently rising and melting into a sunlit afternoon. A nostalgic citrus gourmand note that layers a quiet sense of happiness over the sweet, wistful memory of that first bite.

LEMON CAKE — A Sweet Afternoon Fragrance
- Top: Lemon, Orange
- Middle: Vanilla
- Base: Caramel
Water Locked In, Protected by Oil — An Oil-Based Tint Formula That Skips Harsh Preservatives
Without relying on harsh preservatives that can irritate the lips, this formula wraps them in gentle care. Tint pigments with a high affinity for oil keep shine, color, and longevity working together at once. The color stays true without dulling over time, keeping that just-applied beauty going — for a rich, smooth finish as dense as honey.

Color and Moisture Melt Together Into a "3D Cushion Film"
A dense, melting oil forms a 3D cushion film on the lips, plumping and filling in every crease. The color reacts naturally to the lips' moisture and develops its shade, while the oil anchors the pigment securely to the lip surface. The formula melts into the lips for a snug fit, keeping that just-applied shine, color, and volume going strong.

Carefully Selected Organic Plant-Based Ingredients for Lips Prone to Chapping
A highly adherent oil locks in moisture, so lips stay less prone to chapping — and even feel more hydrated over time — without needing a separate lip balm.

Plant-Derived Filler※2 for Firmer, Fuller-Looking Lips
A next-generation filler ingredient※2, developed specifically as a beauty ingredient for skin and lip care, adds firmness to the lips and helps minimize the look of dryness and vertical lines, leading to plump, appealingly full lips.
※2 Arnica flower extract

Color Lineup
Depth-Rich, Nuanced Shades That Blend With the Skin and Bring Out Individuality
01 Seashell Glow

A sheer, milky coral reminiscent of a shell wrapped in light.


02 Caramel Nude

A mellow, melting nude tone.


03 Milky Mauve

A drop of rose in milk tea — an intelligent mauve pink.


04 Ash Plum

A brownish red with the sensual, quiet depth of a ripened plum.


05 Baked Cherry

A deep rose reminiscent of bittersweet baked cherries.


These five sheer, translucent shades blend naturally with the skin, letting subtle differences in nuance bring out a look that feels like you. Their understated presence, rich with depth, adds a sense of transparency, softness, calm, and refinement.
