Japanese D2C fashion brand SOÉJU is hosting its 2026 Spring/Summer (SS) exhibition and fitting events in four cities — Tokyo, Osaka, Fukuoka, and Shizuoka. It marks the first time the event comes to Shizuoka. Visitors can handle and try on SOÉJU's online-exclusive items in person at each venue.
Concept: "Wardrobe Design Studio"
Responding to customer feedback about difficulty mixing and matching existing clothes, the venues are designed not simply as new-collection showcases but as places to "design your ideal closet." Styling content from the brand's online store is recreated as real-life exhibits, allowing visitors to freely combine and try on a curated selection of SOÉJU's signature staples alongside new 2026 Spring/Summer arrivals.
Three Key Features of the Event
Stress-Free Try-On Experience — No In-Venue Sales
To keep the atmosphere relaxed and pressure-free, no direct sales take place at the venues. Items of interest can be considered and purchased later via the online store at your own pace.
Stylist Reservations Available (Fukuoka & Shizuoka)
At select venues, stylists who know the brand inside out will be on hand to assist with wardrobe planning.
Exclusive Coupon for Visitors via LINE
Visitors who register as members, link their LINE ID, and "check in" at the venue will receive an exclusive coupon valid for use in the online store.
Event Details
Tokyo Venue
Venue: Tokyo Kotsu Kaikan, 3F Green Room
2-10-1 Yurakucho, Chiyoda-ku, Tokyo
Dates: Tuesday, March 3 – Tuesday, March 10, 2026
Hours: 11:00 AM–8:00 PM (last day until 7:00 PM)
Osaka Venue
Venue: BP Garden City Minamisenba
TB Hakuromachi Building 2F, 4-4-6 Hakuromachi, Chuo-ku, Osaka
Dates: Friday, March 13 – Sunday, March 15, 2026
Hours: 10:30 AM–7:30 PM (last day until 6:00 PM)
Fukuoka Venue
Venue: UNION SODA
Ishii Building 2F, 1-1-3 Daimyo, Chuo-ku, Fukuoka
Dates: Thursday, March 19 – Sunday, March 22, 2026
Hours:
- March 19 (Thu): 6:00 PM–8:30 PM
- March 20 (Fri): 10:15 AM–8:30 PM
- March 21 (Sat): 10:15 AM–8:30 PM
- March 22 (Sun): 10:15 AM–6:00 PM
Shizuoka Venue
Venue: Palcity Tenmamachi, 2F
9-10 Tenmamachi, Aoi-ku, Shizuoka
Dates: Friday, April 10 – Sunday, April 12, 2026
Hours: 10:30 AM–8:00 PM (last day until 6:00 PM)
For more details: https://store.soeju.com/pages/26ss_popup
Featured Items
Stand Collar Cocoon Blouse (L.BLUE) ¥12,100 — A new colorway for this season. A popular piece known for its sculptural silhouette that stands out on its own.
Silk Wide Rib V-Neck Cardigan (ECRU) ¥17,600 — A timeless silk-blend cardigan that comes in handy during seasonal transitions.
Beautiful Neck Sleeveless Knit (Boat Neck) (D.BROWN) ¥7,700 — Designed to flatter the neckline. Works beautifully as a jacket layer as well.
Vintage Satin All-in-One (CHARCOAL) ¥19,800 — A refined all-in-one designed for adults, with easy on-and-off wear in mind.
