New Brand SORANOA Cream Sand Pie Launches Simultaneously at Three Kansai Airports

Published: July 1, 2026
New Brand SORANOA Cream Sand Pie Launches Simultaneously at Three Kansai Airports

A new confectionery brand called SORANOA (ソラノア) is making its debut across all three major Kansai airports on July 1, 2026. Developed by 昭栄株式会社 (Shoei Co., Ltd., Kobe), the brand sits under their long-running Kobe Roman (神戸浪漫) label and introduces a series of cream-filled pie sandwiches with five distinct flavors — each featuring a uniquely colored and textured pie crust.

The product is on sale for a limited time only, with end dates varying by location.

Sales Locations and Hours

Itami Airport (Osaka Itami Airport)

  • Shop: 関西旅日記
  • Period: July 1 – July 29, 2026
  • Hours: 6:30 AM – 9:00 PM

Kobe Airport

  • Shop: 神戸旅日記
  • Period: July 1 – July 30, 2026
  • Hours: 6:15 AM – 8:45 PM

Kansai International Airport (Terminal 1 Domestic Lobby)

  • Shop: 関西旅日記, Terminal 1 Domestic Lobby
  • Period: July 1 – August 2, 2026
  • Hours: 7:00 AM – 10:00 PM

Five Colorful Flavors

SORANOA cream sand pie — all five flavors

SORANOA comes in five flavors: Custard, Chocolate, Strawberry, Peach, and Matcha. Each flavor uses a differently colored and layered pie crust, with the number of folds and baking level adjusted to best complement the filling.

Pricing

  • Custard / Chocolate / Strawberry / Peach: 6-piece box — ¥1,296 (tax included)
  • Matcha: 6-piece box — ¥1,404 (tax included)
  • Assorted Set (Custard & Chocolate, 5 pcs each): ¥2,106 (tax included)

What Makes SORANOA Different

SORANOA is built on three key points:

1. Colorful, Flavor-Matched Pie Crusts
Each flavor's pie crust is formulated and baked differently to express the character of that flavor, both visually and in texture. The result is a pie that stands on its own — not just a vehicle for the cream inside.

2. Creams Tailored to Each Flavor
The cream in each variety is calibrated in sweetness, aroma, and melt-in-the-mouth texture to highlight the specific character of each filling — not a one-size-fits-all formula.

3. Pie and Cream as a Unified Experience
The goal behind SORANOA is a harmony where neither the pie nor the cream dominates. The crisp, airy texture of the pie and the soft, melt-away quality of the cream come together in a single bite that neither element could deliver on its own.

Packaging Design

SORANOA packaging

The packaging depicts a girl wearing a cloud-patterned skirt, dancing lightly — a visual metaphor for the airy crunch of the pie and the soft texture of the cream. Each flavor has its own distinct color scheme, making it easy and enjoyable to choose.

A Brand Rooted in Pie-Making Craftsmanship

Shoei Co., Ltd. representative director, Shinya Tsukamoto

SORANOA is a reimagining of Kobe Roman's "神戸パイクリームサンド" (Kobe Pai Cream Sand), which has been a popular airport souvenir for over ten years. With the new brand, the company has revisited every element — pie texture, cream flavor, and overall balance — to let each variety stand as its own expression of craftsmanship rather than a single unified formula.

The name SORANOA and the product's connection to airports reflect the brand's goal of becoming a travel souvenir that people genuinely want to bring back for others — and one that they might pick up again on the next trip.