Starbucks® COFFEE OF THE DAY, the bottled coffee series developed jointly by Starbucks Corporation and Suntory Beverage & Food Ltd., is set to return in a renewed form on Tuesday, May 19, 2026. Both the Black and Café Latte varieties are getting a flavor overhaul, a packaging refresh, and a 30ml volume increase.
Since its launch in 2025, the series has attracted not only dedicated Starbucks fans but also consumers who don't typically reach for bottled coffee — with roughly half of all drinkers falling into the latter category. This relaunch builds on that momentum, aiming for a taste that fits seamlessly into everyday life under the new concept: "Making your day better with a fulfilling taste."
What's New in Each Variety
Black
The Black variety uses coffee beans specially selected for Starbucks RTD (Ready To Drink) products in Japan, roasted to a deeper level to bring out their natural nuttiness and bold body. Espresso aroma has been newly added to the recipe, giving the coffee a more layered fragrance from the first sip. The result is a brew with a fuller, more satisfying finish — all without compromising the clean taste of straight black coffee.
Café Latte
The Café Latte now uses more deeply roasted beans to heighten the coffee's presence in the cup. A richer milk sweetness has been layered in, making for a smooth and satisfying drink from start to finish. Compared to its predecessor, this version delivers a creamier milk character while amplifying the espresso aroma and depth.
Refreshed Packaging
The new packaging places the Starbucks Siren logo front and center, making the brand identity immediately recognizable at a glance. A metallic-finish band paired with a coffee illustration adds a sense of refinement and polish — evoking the classic, sophisticated feel of Starbucks while giving the bottle a premium look on shelf.
Recommended Food Pairings
Kenny Valenta from the Global Channel Development R&D team at Starbucks headquarters in Seattle shares some ideal food pairings for the new lineup.
With Black
Anko Butter Bread — The sweet-savory combination of sweet red bean paste and butter creates a striking contrast with the bold espresso aroma, resulting in a memorable flavor pairing.
Custard Cream Bread — The mellow sweetness of custard gently rounds out the coffee's bitter edge, while the Black's rich aroma comes to the forefront.
With Café Latte
Menchi Katsu Sandwich — The savory depth of the minced meat cutlet is balanced by the smooth latte, which refreshes the palate between bites for a clean, pleasant combination.
Chocolate Cream Bread — The creamy milk chocolate sweetness harmonizes with the Café Latte's gentle milky notes, creating a well-rounded, mellow balance.
Product Details
| Product | Volume | Suggested Retail Price (excl. tax) | Best Before | On Sale |
|---|---|---|---|---|
| Starbucks® COFFEE OF THE DAY Black | 480ml | ¥220 | 13 months | May 19 (Tue) |
| Starbucks® COFFEE OF THE DAY Café Latte | 480ml | ¥230 | 13 months | May 19 (Tue) |
Available nationwide. Some stores may not carry these products.
Product information: http://www.starbucks.co.jp/rtd/
Renewal Celebration Campaigns
To mark the relaunch, two campaigns are running from Monday, May 18, 2026.
Seattle Trip Giveaway Campaign
One pair of winners will receive a 3-night, 5-day trip to Seattle, USA — home of Starbucks' global headquarters.
How to enter: Follow the official Suntory X account (@suntory) and post about when you typically enjoy Starbucks PET or canned coffee, including the campaign's designated hashtag.
Entry period: May 18, 2026 (Mon) 9:00 AM to June 1, 2026 (Mon) 11:59 PM
Campaign site: https://mobile.suntory.co.jp/cpn/softdrink/starbucks/20260518/
Starbucks® eGift Campaign
500 winners will each receive a Starbucks® eGift worth ¥3,000 (six ¥500 drink tickets).
Eligible products: Purchase 2 or more of the following at the same time and submit your receipt:
- Starbucks® MY COFFEE TIME™ Black / Café Latte / Caramel 185g can
- Starbucks® COFFEE OF THE DAY Black / Café Latte 480ml PET bottle
How to enter: Photograph your receipt and upload it to the campaign site. Apply via LINE or a Suntory account.
Entry period: May 18, 2026 (Mon) 9:00 AM to June 30, 2026 (Tue) 11:59 PM
Receipt validity: May 18, 2026 (Mon) to June 30, 2026 (Tue)
Campaign site: https://mobile.suntory.co.jp/cpn/softdrink/starbucks/202605181/
