Hamee Co., Ltd., a company specializing in smartphone accessories and e-commerce, has launched a new mobile strap collection under the tokitam brand. These stylish accessories will be available through the Hamee official online store, with pre-orders starting February 4, 2026, and sales scheduled to begin in early March 2026. Retail stores including general merchandise shops and electronics retailers will carry the products sequentially.
New Mobile Strap Series Packed with Cuteness
Hamee has released tokitam, a new mobile accessory series. The name combines "excitement" (tokimeki) and "time," reflecting the brand's desire to help people cherish moments of joy. From discovering favorite items to wearing them every day, the lineup delivers cute designs that gently encourage a positive outlook.
The collection includes four types: acrylic chain hand straps, cushion charm straps, beads straps, and shoulder straps. These accessories work perfectly for smartphones, but also shine as accent pieces for pouches and bags, or as practical solutions for preventing key loss. They bring excitement to every moment, from first touch to daily wear.
Product Information
tokitam Acrylic Chain Hand Strap
- Product Name: tokitam Acrylic Chain Hand Strap
- Price: ¥1,500 (tax included: ¥1,650)
- Designs: Aurora/Strawberry Cheesecake, Aurora/Sky
- Pre-order Start: February 4, 2026
- Sales Start: Early March 2026 (scheduled)
- Available At: Hamee official online store (https://www.strapya.com/products/686-1887), Hamee official EC malls, and retail stores
Features:
- Fine chain design with aurora finish
- Eye-catching candy-inspired color variations
- Compatible with both single-point and dual-point attachment
- *Note: Included holder sheet is for single-point attachment
tokitam Cushion Charm Strap
- Product Name: tokitam Cushion Charm Strap
- Price: ¥1,200 (tax included: ¥1,320)
- Designs: Star/Silver, Cloud/White Aurora
- Pre-order Start: February 4, 2026
- Sales Start: Early March 2026 (scheduled)
- Available At: Hamee official online store (https://www.strapya.com/products/686-18872), Hamee official EC malls, and retail stores
Features:
Star/Silver
- Stylish combination of puffy silver star and cord
- Accented with large silver beads
Cloud/White Aurora
- Charming design combining white aurora cloud motif and cord
- Features translucent clear beads as accents
tokitam Beads Strap
- Product Name: tokitam Beads Strap
- Price: ¥1,200 (tax included: ¥1,320)
- Designs: Silver Star/Clear, Star/Pastel Colorful, Cherry/Pearl
- Pre-order Start: February 4, 2026
- Sales Start: Early March 2026 (scheduled)
- Available At: Hamee official online store (https://www.strapya.com/products/686-188), Hamee official EC malls, and retail stores
Features:
Silver Star/Clear
- Eye-catching design with large star
- Airy style showing light blue cord through clear beads
Star/Pastel Colorful
- Charming design with small pastel-colored stars in a row
- Clear aurora beads that radiate presence despite their small size
Cherry/Pearl
- Charming accent with cherry motif expressed through beads
- Elegant pearl beads that highlight the cherry motif
tokitam Shoulder Strap
- Product Name: tokitam Shoulder Strap
- Price: ¥2,000 (tax included: ¥2,200)
- Designs: Macaron Color, Galaxy Color, Tulle/Clear Beads, Ribbon/Silver Beads
- Pre-order Start: February 4, 2026
- Sales Start: Early March 2026 (scheduled)
- Available At: Hamee official online store (https://www.strapya.com/products/686-1), Hamee official EC malls, and retail stores
Features:
- Rich variations to match different fashion styles
- Easy attachment with snap hook
- Compatible with both single-point and dual-point attachment
- *Note: Included holder sheet is for single-point attachment
About Hamee Co., Ltd.
Hamee Co., Ltd. (Tokyo Stock Exchange Standard, Securities Code: 3134) was founded in May 1998. The company develops and manufactures smartphone accessories, operates EC businesses in the United States, China, and Korea, runs the ByUR brand for cosmetics, handles the Pixio gaming accessory brand, and develops decarbonization initiatives including the ParallelPlastics service for recycling unwanted plastics.
For more information, visit https://hamee.co.jp
