Two Korean apparel brands, I FEEL LUCKY (アイ・フィール・ラッキー) and THE BACKYARD FAMILIA (ザ・バックヤード・ファミリア), are teaming up for a joint pop-up store at "THE HYUNDAI" on the 4th floor of Shibuya PARCO. The pop-up runs from Friday, November 13 to Wednesday, November 25, 2026, and marks the Japan debut of THE BACKYARD FAMILIA.
About the Brands
I FEEL LUCKY
"Positive thinking attracts good luck." The brand reinterprets the diverse subcultures of the 1980s and 1990s, and is known for a hip, kitschy street style.
THE BACKYARD FAMILIA
"Things are valuable precisely because they are fading away." A casual streetwear brand with a Y2K mood, it takes inspiration from Western European youth culture. Its items capture the everyday lives of people in their teens and twenties, and this pop-up is the brand's first appearance in Japan.
Instagram: @ifeelluckyarchive / @thebackyardfamilia
Event Details
- Dates: Friday, November 13 to Wednesday, November 25, 2026
- Venue: "THE HYUNDAI," 4th floor, Shibuya PARCO
Pop-Up Store Offers
Special Pricing
During the pop-up, some selected items are up to 40% off.
Novelty Gifts
- Customers who spend ¥15,000 or more (tax included) receive a Scallop Charm.
- Customers who spend ¥25,000 or more (tax included) receive a Feelin'lucky Tshirt.
Quantities are limited, and the gifts end once they run out.
The pop-up offers a chance to see items unique to the two brands in one place, including playful graphics, vintage-style finishes and distinctive silhouettes. Visitors can also take in the worlds the two brands create, along with items that add a fresh accent to everyday styling.
