Ufufu Donatsu, a handmade donut specialty shop operated by Ufufu Co., Ltd. (headquartered in Kanazawa City, Ishikawa Prefecture, President: Yoshiko Shiga), is now accepting pre-orders for three types of "Mama, You Worked Hard! Lucky Bags" packed with limited-edition donuts, unreleased donuts, and other Ufufu items. The bags are available at Ufufu Donatsu's Kanazawa Main Store and Kyu-Karuizawa Store, as well as the official online shop (URL: https://ufufu-ufufu.com/).
Ufufu Donatsu is operated entirely by female staff, many of whom are mothers raising children, and has been developing products under the concept of "enriching time for mothers and children." The "Mama, You Worked Hard! Lucky Bags" were born from the idea of mother staff members who wanted mothers to enjoy Ufufu products during a relaxing moment after the hectic New Year holiday period.
The biggest feature is the delivery timing: mid-January or later, which is later than typical lucky bags, with orders accepted until January. This year's New Year holiday has a maximum of 9 consecutive days off. While the New Year season brings more family time and many enjoyable moments, it's also a period when mothers often find it harder than usual to take time for themselves due to household chores and childcare. Based on these real experiences of mothers, three types of reward lucky bags are available at mother-friendly prices under the theme of "reward lucky bags that respond to mothers' honest desire to 'relax and treat themselves a bit in mid-January or later when daily life returns after winter vacation ends.'" The lineup includes a set where you can specially taste new flavor candidate donuts that Ufufu is currently developing, and a set where you can enjoy Ufufu's full lineup of items, offering the fun of choosing according to your preferences.
These are delivered with the Ufufu staff's feelings of wanting to say "You worked hard!" to the many mothers who worked hard together during the New Year holiday.
About the Mama, You Worked Hard! Lucky Bags
Reservation Period: December 23, 2025 to January 20, 2026
Shipping: Sequential shipping from January 13, 2026 onwards (in-store pickup available only at Kanazawa Main Store)
"Enjoy All of Ufufu" Mama, You Worked Hard! Lucky Bag
Price: ¥5,500 (tax included)
URL: https://ufufu-ufufu.shop-pro.jp/?pid=189843189
Contents: 14 donuts + 2 soups + 2 scones + 2 drip coffees + tote bag
A generous lucky bag packed into an Ufufu original tote bag, featuring two new flavors just before release, limited-edition Noto Dainagon Azuki and Black Tea Glaze, Couverture Chocolate, Fruit Donuts, recommended donuts, Ufufu Scones, Ufufu Soups, and Ufufu Decaf Coffee, allowing you to enjoy Ufufu in its entirety.
"Special New Flavor Candidates" Mama, You Worked Hard! Lucky Bag
Price: ¥3,800 (tax included)
URL: https://ufufu-ufufu.shop-pro.jp/?pid=189843182
Contents: 2 each of 6 donut varieties
Ufufu's mothers test-make many new donuts every day! A special lucky bag filled only with unreleased donuts that usually only staff can enjoy. If you comment on Instagram about which donuts were delicious, they might become actual products! The donut contents are a surprise!
"Easy Enjoyment!" Mama, You Worked Hard! Lucky Bag
Price: ¥2,500 (tax included)
URL: https://ufufu-ufufu.shop-pro.jp/?pid=189843166
Contents: 8 donuts + 2 drip coffees
Limited-edition Noto Dainagon Azuki and Black Tea Glaze, Couverture Chocolate, Fruit Donuts adorned with dried fruits, and Ufufu Decaf Coffee, all at a reward price.
About Ufufu Donatsu
"Because these are donuts made with love by mothers for their children, they're Donatsu (a play on the Japanese word for donut)."
With more dual-income households today, there are fewer opportunities to give children handmade treats like in the past. Because of this, they want to deliver warm handmade treats to children. With this spirit, they make everything from scratch daily without preservatives.
They also work on food loss reduction by using locally sourced irregular vegetables and fruits and delivering delicious frozen donuts, applying mothers' sensibilities to their efforts.
About Ufufu Co., Ltd.
Ufufu Co., Ltd. was established in 2015 with the desire to "create a workplace where mothers raising children can work comfortably." The company develops business operations that can propose work content connected to future careers and creates work environments where mothers can work with fulfillment while utilizing their past careers, even with time constraints during child-rearing.
Company Name: Ufufu Co., Ltd.
Location: (Main Store) 2-463 Hisayasu, Kanazawa City / (Kyu-Karuizawa Store) 813-1 Karuizawa, Karuizawa-machi
President: Yoshiko Shiga
Established: August 2018 (Founded June 2015)
Business Content:
- Manufacture and sale of donuts
- Manufacture / development / sale of products and services aligned with the concept of "enriching time for mothers and children"
