UHA Mikakuto's "Gumidama Strawberry Flavor" — A Next-Generation Gummy Coming to Convenience Stores on March 17

UHA Mikakuto is bringing a new gummy to convenience stores nationwide — "Gumidama Strawberry Flavor" — starting March 17, 2026. The product's key feature is a double-texture experience: a thin hard candy shell that cracks open to reveal a soft, chewy gummy center.

Product Features

1. An Addictive Double Texture

The gummy is encased in a hard candy coating made as thin as possible to maximize the gummy ratio inside. This construction delivers a satisfying crack on the outside followed by a chewy, bouncy bite from within. The contrast between the two textures is what makes the candy difficult to put down.

2. Rich Strawberry Flavor with a Clean Finish

The candy shell carries an intense strawberry aroma, while the gummy center has a moderate tartness — offering two distinct strawberry flavor experiences in a single piece.

3. A Visual That Looks Like "Edible Jewels"

Opening the package reveals a gem-like sparkle that invites sharing. The product attracted attention on social media during test sales the previous year.

Development Background

In recent years, the gummy market has been shifting beyond simple taste toward products that offer surprise, novelty, and shareable experiences. UHA Mikakuto combined its expertise in both candy and gummy manufacturing to respond to this trend. With fruit candy trending at the time of development, the company took on the technical challenge of coating an elastic gummy in a hard candy shell — a process that required roughly four to five years of trial and error before the product reached store shelves.

This product was led by the candy team rather than the gummy team. By approaching development from a candy manufacturing perspective rather than starting with the gummy itself, the team created something that goes beyond the conventional gummy category.

Product Details