Noble Traders Co., Ltd. (headquartered in Shimogyo-ku, Kyoto; President: Noriyuki Tsuji) has officially launched Waww La Table, a Paris-based tableware brand, in Japan for the first time.
Gaining Attention from French Media and Prestigious Department Stores
Waww La Table has attracted attention from lifestyle-conscious consumers and design professionals, primarily in France, as a trending tableware brand.
The brand has been featured in lifestyle and interior publications such as ELLE Décoration France and Milk Decoration, as well as in trend-focused online magazines and social media platforms.
Rather than being merely a tableware brand, Waww La Table operates under the concept of "making daily dining more free and more beautiful," offering designs that combine craft aesthetics with refinement. Through POP-UP events at Bon Marché, a venerable Paris department store, and collaborations with popular restaurant Gigi, the brand has expanded its presence both online and offline.
Bringing French Color, Playfulness, and Elegance to Modern Dining Tables
Waww La Table's greatest appeal lies in its exquisite balance of captivating color palettes, lighthearted playfulness, and quintessentially French sophistication.
While offering practical functionality for everyday use, the pieces possess a presence that transforms the atmosphere simply by being placed on the table. Rather than being reserved for "special occasions," the tableware is designed to "make everyday dining enjoyable," earning widespread support. In France, the brand has been incorporated not only into daily meals but also into casual home parties, proposed as part of a new lifestyle.
Collaboration Track Record with Leading French Creators
Another appeal of Waww La Table lies in its active collaborations with leading creators from France's design and creative fields, establishing itself as a tableware brand with a distinctive sensibility.
To date, the brand has released design series by Castel Bajac and Jean Boggio, a figure known worldwide in jewelry and design.
These collections, which incorporate each creator's bold color sensibilities and symbolic motifs into tableware, have garnered significant attention within France.
Waww La Table is recognized not merely as a tableware brand but as an entity that transcends art, design, and lifestyle.
Japan Debut: Noble Traders' Discovery of the "Next Standard"
Noble Traders Co., Ltd., handling the Japan launch, is a specialized trading company that has introduced high-quality European tableware for many years.
Tableware reflects quality of life. The company aims to deliver Waww La Table to new Japanese customers as "an unprecedented tableware brand" that makes everyday life a little more positive and a little more enjoyable.
Available at Official Online Shop "le-noble.com" with POP-UP Events Scheduled
The Waww La Table lineup is now available at the official online shop "le-noble.com."
In addition to online sales, limited-time POP-UP events are also planned, with the brand's world view set to be communicated in Japan through multiple channels.
Brand Information
Waww La Table
A tableware brand from France.
Through color, form, and materials, the brand redefines "the joy of dining" and proposes products that enrich everyday life.
Additionally, to preserve glassmaking craftsmanship and culture, the brand actively engages in cultural initiatives, collaborating with traditional blown glass workshops and emphasizing handmade production for each piece.
Sales / POP-UP Information
Online Shop: Le Noble
https://www.le-noble.com/c/event/waww_la_table_event
POP-UP Event
Period: February 9 to February 23
Location: Kobe Hankyu Main Building 4F Graceful Table
https://www.hankyu-dept.co.jp/kobe/index.html
