Warner Bros. Studio Tour Tokyo – The Making of Harry Potter has launched its first brand campaign since opening on March 2, 2026. The campaign tagline is: "Let's embark on a magical journey."
The immersive entertainment facility allows visitors to experience the world of the Harry Potter and Fantastic Beasts film series behind the scenes. Through this campaign, the venue aims to convey that it serves as a "gateway to the magical world," offering an escape from everyday life through its distinctive atmosphere and experiences.
2026 marks the 25th anniversary of the Harry Potter film series — a milestone that has been cherished across generations for a quarter century. At Warner Bros. Studio Tour Tokyo, visitors can step into actual film sets, view authentic costumes and props, and enjoy interactive experiences, dining, and shopping. Additionally, starting March 18 (Wednesday), a special 25th anniversary event commemorating the release of Harry Potter and the Philosopher's Stone — titled "Invitation from Hogwarts" — will be held, offering new experiences that revisit the origins of the story.
The facility opened in June 2023 on the former site of Toshimaen amusement park, making it the world's second and Asia's first Warner Bros. studio tour dedicated to Harry Potter. It has earned a Google Review rating of 4.7 (as of March 1, 2026), a high score among large-scale entertainment facilities in Japan, with visitors frequently describing it as "exceeding expectations."
Campaign Video: "A Magical Journey"
The campaign video begins at a commuter train platform and in the next moment transitions to Platform 9¾, the wizarding world's departure point. From there, a series of scenes from Warner Bros. Studio Tour Tokyo are introduced — moments that stir up surprise, excitement, and deep emotion that visitors may have almost forgotten. The video closes with the message: "Let's embark on a magical journey," beckoning viewers toward an experience beyond expectations.
Escape the everyday.
Into a world beyond imagination —
the world of the Harry Potter films.
The thrill that takes your breath away.
The wonder that makes your heart race.
Unforgettable experiences await.
Let's embark on a magical journey.
Studio Tour Tokyo
Campaign Overview
- Campaign Launch Date: March 2, 2026 (Monday)
- Channels: TV commercials / Digital advertising / Owned digital / Owned social, and more
- Tagline: "Let's embark on a magical journey"
- Campaign video available on YouTube
- Official website: wbstudiotour.jp
- Official social: @wbtourtokyo
The Story Behind the Tagline
In the Harry Potter film series, the scene where Harry and his friends board the Hogwarts Express from Platform 9¾ is an iconic moment symbolizing the start of their adventure. Warner Bros. Studio Tour Tokyo envisions itself as a similar place of departure — a starting point from which each visitor steps into a grand story.
The facility is designed to be a place where not only longtime fans but also newcomers to the series and children can enjoy and discover things at their own pace, regardless of how familiar they are with the franchise. The tagline reflects a hope that the "tour" format — distinct from a typical theme park — offers each visitor a "magical journey" that feels personal and stays with them long after they leave.
Special Event: "Invitation from Hogwarts"
All characters and elements © & ™ Warner Bros. Entertainment Inc. WBSHIELD: © & ™ WBEI. Publishing Rights © JKR.
To mark the 25th anniversary of the Harry Potter film series, a special event titled "Invitation from Hogwarts" opens at Warner Bros. Studio Tour Tokyo. Themed around the first film, Harry Potter and the Philosopher's Stone, the event invites both longtime fans and newcomers to experience the very beginning of Harry's adventure.
During the event period, the Great Hall — illuminated by countless candles — transforms into the stage for the Sorting Ceremony, and various scenes from Harry's early days at Hogwarts unfold one after another, evoking the same sense of wonder and excitement that Harry first experienced. Limited-edition food items are also planned to accompany the event.
Much like the letter that arrived for Harry, this event serves as an "invitation" for everyone — opening the door to the magical world and offering a first step into the world of Harry Potter films.
- Event Period: March 18, 2026 (Wednesday) to September 6, 2026 (Sunday)
- Event website: https://www.wbstudiotour.jp/invitation-from-hogwarts/
About Warner Bros. Studio Tour Tokyo – The Making of Harry Potter
Warner Bros. Studio Tour Tokyo opened on June 16, 2023, on the former site of Toshimaen in Tokyo. The tour immerses fans in iconic film sets including the Hogwarts Great Hall, Diagon Alley, and the Forbidden Forest, while offering behind-the-scenes insights into the filmmaking process — from encountering magical creatures and viewing elaborate costumes, to riding a broomstick, sipping Butterbeer, becoming a moving portrait in the Hogwarts corridors, or joining the Quidditch crowd.
The facility also features the world's largest Harry Potter shop, divided into 13 themed sections. The shop's interiors are decorated with more than 1,500 specially crafted props, drawing inspiration from Honeydukes, Ollivanders, Flourish and Blotts, and other shops along Diagon Alley, with many exclusive items available only here. Restaurants and cafes serve traditional British fare including fish and chips, roast beef, English breakfast, and afternoon tea.
As the first location in Asia and the world's largest indoor Harry Potter facility, a full visit typically takes around four hours. The tour also features sets exclusive to the Tokyo location, offering experiences unavailable anywhere else.
- Official website: https://www.wbstudiotour.jp/
- Official X: https://twitter.com/wbtourtokyo (@wbtourtokyo)
- Official Instagram: https://www.instagram.com/wbtourtokyo/
- Official TikTok: https://www.tiktok.com/@wbtourtokyo
- Official YouTube: https://www.youtube.com/@wbtourtokyo
Tickets must be purchased in advance on the official website: https://www.wbstudiotour.jp/
