Sake Festival "YORIMICHI SAKE KAIDO in Gotenyama" Returns to Shinagawa This October

Published: September 25, 2026 •
Sake Festival "YORIMICHI SAKE KAIDO in Gotenyama" Returns to Shinagawa This October

Gotenyama Trust City, a 10-minute walk from Shinagawa Station, will host "YORIMICHI SAKE KAIDO in Gotenyama," an event celebrating the charms of sake regions across Japan. Organized by Mori Trust, this is the third installment of the "YORIMICHI SAKE KAIDO" series, following events held in Kamiyacho in May 2026 and Akasaka in September 2026.

More than 15 kinds of sake will be gathered, including celebrated brews from the Kansai region and craft gin from Fukushima Prefecture. Set in Gotenyama, an area with deep ties to sake history, the event offers a chance to experience the sake culture and regional charm of different parts of Japan.

YORIMICHI SAKE KAIDO in Gotenyama logo

Third Installment's Theme: Kansai Sake Tied to Shinagawa-juku

The Gotenyama area borders Shinagawa-juku, the gateway post town of Edo-era Tokyo. During the Edo period, high-quality sake known as "kudarizake," brewed in the Kamigata region (Kansai), was shipped to Edo, and this area played a role in supporting the development of sake culture. In honor of that historical connection, this event centers on celebrated sake from the Kansai region.

Since Gotenyama has ties to the Tokugawa clan, the lineup includes sake from Wakayama Prefecture — home of the Kishu Tokugawa family, one of the three principal Tokugawa branches — such as the popular KID Junmai Daiginjo, and Saika Junmai Daiginjo Yamada Nishiki, a multiple gold medal winner at the Kura Master sake competition in Paris, France. From Kyoto Prefecture comes Junmai Ginjo TAMA, a new-style sake brewed with wine yeast, while Nara Prefecture — said to be the birthplace of seishu (refined sake) — offers the traditional Yoshinosugi no Taruzake, prized for its cedar aroma. Fukushima Prefecture, known as one of Japan's leading sake-producing areas, will also offer craft gin made with botanicals from plants native to Japan. Together with the celebrated sake of Kansai, visitors can enjoy the diverse charms of Japan's sake culture.

An Event Series Born From Mori Trust's Regional Revitalization Network

The Mori Trust Group has built a network with local governments and regional businesses nationwide through initiatives such as the regional co-creation project "CoCo JAPAN" and the general tourist information center "TIC TOKYO." This event series introduces the businesses and regional specialties encountered through these efforts to an urban audience.

"YORIMICHI SAKE KAIDO in Gotenyama" Event Overview

Dates October 22 (Thursday) – October 23 (Friday), 2026, 5:00 PM to 9:30 PM (last order 9:00 PM)
Venue Gotenyama Trust City (Address: 4-7-35 Kitashinagawa, Shinagawa-ku, Tokyo)
Venue website: https://www.trustcity-g.com/
Access About 5 minutes by free shuttle bus from JR Shinagawa Station (10-minute walk); 5-minute walk from Keikyu Line Kitashinagawa Station
Admission Entry is free; drinks are ticket-based
Ticket prices Sake ticket set of 2: ¥1,000 (tax included); set of 4: ¥2,000 (tax included). Tickets can be exchanged for sake; the number of tickets required varies by brand.
Official site https://www.mori-trust.co.jp/event/yorimichisakekaido.html
Organizer Mori Trust Co., Ltd.

Sake Lineup (Partial)*

Region Brand
Wakayama KID Junmai Daiginjo
Wakayama Saika Junmai Daiginjo Yamada Nishiki
Wakayama Cho-karakuchi Junmai-shu Minakata
Wakayama Junmai Ginjo Kuroushi
Nara Yoshinosugi no Taruzake
Nara Kijoshu Tanzan
Nara Shinomine Muroka Namagenshu 凛々
Nara Harushika Cho-karakuchi
Kyoto Junmai Ginjo TAMA
Fukushima 清酒又兵衛 Junmai-shu Iwaki-go
Fukushima 清酒又兵衛 Ginjo-shu

KID Junmai Daiginjo

Saika Junmai Daiginjo Yamada Nishiki

Craft Gin Lineup (Partial)*

Region Brand
Fukushima naturadistill Native Species Distilled Spirit
Fukushima naturadistill Amanatsu Hakka (Summer Orange Mint) Distilled Spirit

*Planned brands are subject to change.

Four-Area Touring Campaign

The "YORIMICHI SAKE KAIDO" series began in Kamiyacho in May 2026 and continues across four central Tokyo areas — Akasaka, Gotenyama, and Marunouchi.

At the venue, a "YORIMICHI Starter Set" (an original event masu cup plus 3 sake tickets) will be sold for ¥2,500 (tax included). Visitors can carry the fragrant wooden masu cup from booth to booth for an experience reminiscent of touring sake breweries around the country, all in the middle of the city.

Original event masu cup (image)

The series also includes a digital stamp rally spanning the four areas. Collecting stamps at the Kamiyacho, Akasaka, and Gotenyama venues, plus the upcoming Marunouchi venue, enters visitors into a drawing for regional specialty prizes. Those who purchase the original masu cup also receive a same-day discount on sake tickets, offering more opportunities to enjoy sake culture from across Japan.

Digital stamp rally screen (image)

"YORIMICHI SAKE KAIDO" Schedule in Other Areas

Winter 2026: Marunouchi Trust City — https://www.mori-trust.co.jp/project/marunouchi/

About the Shinagawa Gotenyama Area

The Shinagawa Gotenyama area served as a post town along the Tokaido during the Edo period. During the era of the 8th Tokugawa shogun, Tokugawa Yoshimune, it was opened to the public as a place to enjoy the changing seasons, and its role as a gathering place for ordinary people is depicted in works by ukiyo-e artist Utagawa Hiroshige, among others. Today, despite being located in the heart of Shinagawa, Gotenyama remains lush with greenery and is cherished as a place of relaxation for the surrounding community.

Mori Trust Group is based at Gotenyama Trust City and promotes community development that draws on the area's history, culture, and nature, working to share the area's appeal and build community through local events such as the "Gotenyama Sakura Festival."

*Event details and schedule are subject to change without notice.

*The event may be interrupted or canceled in the case of rain or severe weather.