10 Popular Adastria Brands Including GLOBAL WORK and studio CLIP Collaborate with Sanrio Characters – Wave 7 Launches February 27

Published: February 11, 2026
10 Popular Adastria Brands Including GLOBAL WORK and studio CLIP Collaborate with Sanrio Characters – Wave 7 Launches February 27

Adastria Co., Ltd., which operates over 40 multi-brands under the and ST HD Group with the mission "Play fashion!", will launch a collaboration collection with Sanrio characters starting February 27, 2026 (Friday).

The seventh wave of the Sanrio Characters collaboration will be available across 10 brands: GLOBAL WORK, studio CLIP, LOWRYS FARM, JEANASIS, BAYFLOW, Heather, repipi armario, Elura, ALAND, and 10C REPIPI.

This exciting collection features over 120 collaboration items ranging from apparel to accessories – the largest lineup yet. Each item is designed to help customers enjoy a thrilling future together with Sanrio Characters.

Sanrio Characters x and ST Wave 7 Collaboration Details

Advance Release: February 18, 2026 (Wednesday) from 11:00 AM

Advance Release Store: and ST TOKYO

Prior to the official release, items will be available for advance purchase at and ST TOKYO (Harajuku).

Official Release: February 27, 2026 (Friday) from 10:00 AM onwards (sequential release)

Available at: and ST WEB Store, and ST stores, and participating brand stores

※Product availability varies by store.

Special Website:

https://www.dot-st.com/cp/st26spring-sanrio/


GLOBAL WORK × Hello Kitty (WOMEN), My Melody & Kuromi (KIDS)

Under the theme "CHEER me ON♡," this lineup supports new beginnings and fresh starts. The WOMEN line features Hello Kitty, while the KIDS line showcases My Melody and Kuromi, making everyday life more vibrant and enjoyable with Sanrio Characters.

WOMEN

GLOBAL WORK Women's Items

Left

Product: [HELLO KITTY] Cheer TOY Charm – 5 varieties

Price: ¥2,490 (tax included)

Right

Product: [HELLO KITTY] 2WAY Drawstring Pouch – 2 varieties

Price: ¥2,490 (tax included)

KIDS

GLOBAL WORK Kids' Items

Left

Product: [My Melody & Kuromi] Applique Long Sleeve T-shirt – 2 colors

Sizes: 100cm / 110cm / 120cm / 130cm / 140cm / 150cm / 160cm

Price: ¥2,790 (tax included)

Product: [My Melody & Kuromi] Cheer Plush Charm – 2 varieties

Price: ¥2,490 (tax included)

Right

Product: [My Melody & Kuromi] Embroidered Tunic – 2 colors

Sizes: 100cm / 110cm / 120cm / 130cm / 140cm / 150cm / 160cm

Price: ¥2,990 (tax included)

Product: [My Melody & Kuromi] Horizontal Tote – 2 colors

Price: ¥2,790 (tax included)

Product: [My Melody & Kuromi] Multi Drawstring Bag – 2 colors

Price: ¥1,980 (tax included)

Product: [My Melody & Kuromi] Frill Tote – 2 colors

Price: ¥3,490 (tax included)

Product: [My Melody & Kuromi] Placemat – 2 colors

Price: ¥990 (tax included)

Kuromi × Honda Collaboration Items at GLOBAL WORK

Items featuring Kuromi in Honda colors with wing marks, plus charms with Honda motorcycles and red ribbons as accents – perfect fashion statement pieces.

Kuromi × Honda Collaboration

Left

Product: [Kuromi × Honda] ZIP Hoodie – 2 varieties

Price: ¥6,990 (tax included)

Size: Free size

Product: [Kuromi × Honda] Charm-attached Water-resistant Shoulder Bag – 2 varieties

Price: ¥5,490 (tax included)

Right

Product: [Kuromi × Honda] Dangling TOY Charm

Price: ¥2,985 (tax included)


studio CLIP × I.CINNAMOROLL

A special collection themed "me time I.CINNAMOROLL × studio CLIP" to make your personal time more enjoyable.

27 adorable items that will lift your spirits both at home and outdoors.

studio CLIP × I.CINNAMOROLL

Left

Product: [I.CINNAMOROLL] Cushion-in-Blanket

Price: ¥3,990 (tax included)

Right

Product: [I.CINNAMOROLL] 3D Mug

Price: ¥2,790 (tax included)


LOWRYS FARM × Hello Kitty

Popular plush keychains return, along with the first-ever Hello Kitty dining items. The plush keychains feature both basic and tanned designs, while the tableware showcases Hello Kitty with red ribbon, black ribbon, tanned, and all-black variations.

LOWRYS FARM × Hello Kitty

Left

Product: [HELLO KITTY] Plush Keychain 7 – 20 varieties

Price: ¥2,490 (tax included)

Right

Product: [HELLO KITTY] Bowl – 2 varieties

Price: ¥2,200 (tax included)

Product: [HELLO KITTY] Chopstick Rest – 2 varieties

Price: ¥990 (tax included)

Product: [HELLO KITTY] Chopsticks – 2 varieties

Price: ¥990 (tax included)


JEANASIS × Hello Kitty

A special lineup featuring Hello Kitty in original cool colors inspired by the brand.

Many items are designed to easily match with everyday fashion.

JEANASIS × Hello Kitty

Left

Product: [Hello Kitty] Drawstring Charm – 3 varieties

Price: ¥3,300 (tax included)

Right

Product: [Hello Kitty] Face Pouch with Eco Bag – 2 varieties

Price: ¥4,950 (tax included)


BAYFLOW × Hello Kitty, Cinnamoroll, Kuromi, Pochacco, Pompompurin, Hangyodon

Tanned Sanrio Characters in BAYFLOW style are guaranteed to excite both adults and kids.

Enjoy the brand's original unique and adorable designs.

BAYFLOW × Sanrio Characters

Left, from top:

Product: [Sanrio Characters] Plush Charm – 5 varieties

Price: ¥2,800 (tax included)

Product: [Sanrio Characters] Print TEE (KIDS) – 4 colors

Price: ¥3,990 (tax included)

Sizes: 110cm / 120cm / 130cm / 140cm / 150cm

Product: [Sanrio Characters] Pocket Clear Pouch – 4 varieties

Price: ¥2,090 (tax included)

Product: [Sanrio Characters] Face Charm Eco Bag – 4 varieties

Price: ¥3,490 (tax included)


Heather × Hello Kitty, Usahana, Marron Cream

Loungewear, socks, pouches, and charms perfect for relaxation time, and cute enough to take out. Collect your favorite characters, or mix and match for a charming look!

Heather × Sanrio Characters

Left

Product: [Sanrio Characters] Assorted Pattern Loungewear 2-Piece Set – 3 varieties

Price: ¥9,900 (tax included)

Right, from top:

Product: [Sanrio Characters] Fluffy Headband – 3 varieties

Price: ¥3,300 (tax included)

Product: [Sanrio Characters] Fluffy Room Socks – 3 varieties

Price: ¥3,300 (tax included)

Product: [Sanrio Characters] Drawstring Pouch – 3 varieties

Price: ¥2,200 (tax included)


repipi armario × Pompompurin

The brand's first collaboration with Pompompurin.

Look for items featuring food motifs and fashionable character designs.

repipi armario × Pompompurin

Left, from left:

Product: [Pompompurin] Mesh Knit Hoodie – 2 colors

Price: ¥5,390 (tax included)

Sizes: M / L

Product: [Pompompurin] 2-Piece Cami Dress [Long T-shirt Set] – 2 colors

Price: ¥6,490 (tax included)

Sizes: M / L

Right

Product: [Pompompurin] Food Mascot Charm – 4 varieties

Price: ¥1,980 (tax included)


10C REPIPI × Hello Kitty

Edgy "gyaru" style lineup that will turn heads.

Unique one-of-a-kind designs that everyone will notice!

10C REPIPI × Hello Kitty

Left, from top:

Product: [HELLO KITTY] CAP – 2 varieties

Price: ¥2,990 (tax included)

Product: [HELLO KITTY] One-Shoulder Long T-shirt – 3 colors

Price: ¥2,750 (tax included)

Sizes: 110cm / 120cm / 130cm / 140cm

Product: [HELLO KITTY] Flared Skirt – 2 colors

Price: ¥3,490 (tax included)

Sizes: 110cm / 120cm / 130cm / 140cm

Product: [HELLO KITTY] 3-Pack Socks – 2 sets

Price: ¥1,490 (tax included)

Right

Product: [HELLO KITTY] W-ZIP Hoodie – 2 colors

Price: ¥4,990 (tax included)

Sizes: 110cm / 120cm / 130cm / 140cm

Product: [HELLO KITTY] Knapsack – 2 varieties

Price: ¥2,990 (tax included)

Product: [HELLO KITTY] [10C REPIPI] 3-Pack Socks – 2 sets

Price: ¥1,490 (tax included)


Elura × Hello Kitty

Hello Kitty, who's been by your side since childhood, now appears in designs perfect for adults.

Bringing moments of joy to everyday adult life.

Elura × Hello Kitty

Left

Product: [HELLO KITTY] T-shirt – 2 colors

Price: ¥7,700 (tax included)

Right

Product: [HELLO KITTY] Drawstring Set – 3 varieties

Price: ¥4,620 (tax included)


ALAND × Hello Kitty

Cute Angel Hello Kitty items in pastel colors.

ALAND × Hello Kitty

Left, clockwise from top left:

Product: [Hello Kitty] Fluffy Pouch – 3 varieties

Price: ¥2,690 (tax included)

Product: [Hello Kitty] Tote Bag – 3 varieties

Price: ¥3,490 (tax included)

Product: [Hello Kitty] Plush Charm – 3 varieties

Price: ¥2,690 (tax included)

Product: [Hello Kitty] Unicorn Charm

Price: ¥3,990 (tax included)

Product: [Hello Kitty] Studded Card Case – 2 varieties

Price: ¥2,990 (tax included)