Adjuvant Cosme Japan's salon-exclusive hair care brand "Re:>>> Basic Line," which has been beloved for 22 years, is launching a new product — the "Adjuvant Re: Platinum Plus Cream Shampoo" — on Friday, May 1, 2026. Designed as an intensive 1-week care shampoo for use after hair coloring, it works to repair hair while helping to suppress color fading and support dye fixation.
Product Overview
1-Week Shampoo Care
Adjuvant Re: Platinum Plus Cream Shampoo
[1-Week Intensive Care Cream Shampoo]
117g — ¥1,650 (tax included)
- Orange fragrance (100% naturally derived fragrance)
- Foaming cream shampoo formula
Key Ingredients:
- Burnet extract [antioxidant for the product]
- Adjust-type amino acid (carboxymethyl cysteine lysine) [hair repair]
- Color Fit Premix Oil* [hair repair/protection]
*Palmitoyl dipeptide-18 [hair repair], lauroylglutamic acid di(phytosteryl/octyldodecyl) [hair repair], ceramide EOP, ceramide NP, ceramide AP, phytosphingosine [hair repair], γ-docosalactone [hair protection], tomato seed oil [hair protection]
Allergy tested:
- Patch test
- Allergy test
Note: This does not guarantee that all individuals will be free from allergic reactions or skin irritation.
Point 1 — Supports Color Pigment Fixation by Replenishing CMC (Oil) Layer
Color Fit Premix Oil* [Hair Repair/Protection]
This ingredient self-organizes to replenish the CMC (cell membrane complex) oil that is lost from inside the hair during coloring, helping to support color pigment fixation in an orderly manner. It also replenishes surface oils, helping to create water-repellent hair.
*Palmitoyl dipeptide-18, lauroylglutamic acid di(phytosteryl/octyldodecyl), ceramide EOP, ceramide NP, ceramide AP, phytosphingosine, γ-docosalactone, tomato seed oil
Point 2 — Removes Residual Hydrogen Peroxide and Diamine to Protect Hair and Skin from Chemical Damage
Burnet Extract [Antioxidant for the Product]
A plant-derived extract included to support an oxidation-conscious formulation. It helps keep skin healthy and supports protection against external damage factors such as dryness.
Hydrolyzed Royal Jelly Protein [Moisturizing/Conditioning]
A moisturizing ingredient derived from royal jelly protein. It helps to moisturize and condition the scalp, which tends to become disrupted by chemical treatments, maintaining a smooth and healthy state.
Point 3 — Magnet Transition System to Enhance Treatment Adhesion and Application
Adjust-type Amino Acid (Carboxymethyl Cysteine Lysine) [Hair Repair]
This ingredient re-aligns disrupted disulfide bonds in hair. By restoring proper bonding, it resolves distortions on the hair surface and creates an environment where the subsequent treatment can be applied evenly.
How to Use
1. Pre-rinse
Begin by thoroughly rinsing out styling products and sebum with warm water.
2. Apply Platinum Plus Cream Shampoo
- Without lathering, work the cream shampoo from roots to ends, making sure to cover every area. Apply in several passes rather than all at once.
- Work through the entire hair in a kneading motion to create a lather. If the lather is weak, add a little warm water.
Adjust the amount used based on hair length and volume.
3. Apply Platinum Plus Treatment for Intensive Care
- Remove excess moisture from hair, then apply treatment from mid-lengths to ends. Run fingers from roots to ends to distribute evenly, and leave on for a few minutes.
- Rinse out thoroughly, ensuring no treatment remains.
Adjust the amount used based on hair length and volume.
Recommended Line Use
1-Week Cuticle Care: Adjuvant Re: Platinum Plus
[1-Week Intensive Care Treatment]
90g — ¥1,540 (tax included)
This treatment helps restore hair that tends to become alkaline after hair coloring back to a mildly acidic condition. Focusing on the isoelectric point of hair, it guides color-treated hair toward beautiful, lustrous results.
Key Ingredients:
- Aspartic acid [hair conditioning]
- Multi-peptide (dilauroylglutamic acid lysine Na) [hair repair]
- (Hydrolyzed silk/PG-propyl methylsilanediol) crosspolymer [hair repair/protection]
All prices listed are manufacturer's suggested retail prices.
About "Re:>>>"
The "Re:>>>" brand was developed with a focus on the "hand roughness" experienced by hairdressers who wash many customers' hair every day. In recent years, an increasing number of people suffer from sensitive skin and scalp concerns due to lifestyle habits, seasonal factors, and aging, and there is growing demand for hair care products that offer both functionality and gentleness. Adjuvant believes that a shampoo that gently protects not only the hairdresser's hands but also the scalp can nurture naturally healthy and beautiful hair.
About "Re:>>> Platinum"
Hair can become dull, prone to breakage, and dry due to three types of chemical damage caused by the agents used in salon coloring and perms, as well as residual alkaline agents. The "Re:>>> Platinum" product line addresses chemical damage care from salon treatments and home coloring while also helping to suppress color fading. It is recommended for those concerned about color longevity after coloring, those with highly damaged hair, or those seeking moisturized, manageable hair.
Where to Buy
"Re:>>>" products are available exclusively through salons. To find a stockist, visit the brand's official website or use the salon search tool.
- Salon search: https://www.salon-search.adjuvant.co.jp/
- Official brand website: https://www.re-shampoo.jp/re/
