Korean vegan cosmetics brand AMUSE is opening a limited-time select store (Select Store — Tokyo Omotesando) in Harajuku, Tokyo from Thursday, April 2, 2026. The pop-up will give visitors the chance to experience and purchase new products not yet available in Japan, alongside a variety of exclusive promotions.
Store Overview
Dates: April 2 (Thu) to April 13 (Mon), 2026
Location: Yodobashi J6 Building (6-35-6 Jingumae, Shibuya-ku, Tokyo 150-0001)
Access: Directly connected to Exit 1 of Meiji Jingumae Station (Tokyo Metro Fukutoshin Line / Chiyoda Line); 2-minute walk from the East Exit of Harajuku Station (JR Yamanote Line)
Highlights
This select store will feature new products making their world debut in Japan — ahead of their release even in Korea. New colorways from the popular "Gel Fit" line are among the highlights expected to generate significant buzz.
Limited-Time Promotions
① Follow & Post Event (While Supplies Last)
Dates: April 2 (Thu) to April 4 (Sat)
Follow AMUSE's official SNS account (Instagram or X) and post a photo taken at the venue to receive a complimentary "Tint Balm Keyring (02 Happy Girl) Mini."
② 20% Off All Products
Dates: April 2 (Thu) to April 13 (Mon)
All products at the store, including new items, are available at 20% off — a great opportunity to pick up products at a reduced price.
③ Exclusive Gifts with Purchase
Dates: April 2 (Thu) to April 13 (Mon)
Customers purchasing selected products will receive a free gift:
When purchasing Gel Fit Gloss or Gel Fit Tint:
→ Receive a Gel Fit Tint Mini (Tokyo Cherry)When purchasing Gel Fit Tint Mini or Dew Tint Mini:
→ Receive an AMUSE Reusable Bag
One gift per item purchased, regardless of quantity.
Exclusive New Colors — Select Store Only
Dates: April 2 (Thu) to April 13 (Mon)
New colorways not yet available in Japan will go on sale exclusively at this select store before their nationwide launch.
Gel Fit Tint Mini
- Uru Berry
- Shuwa Vanilla
Gel Fit Gloss
- An Butter Pearl Gloss
- Rose Cream Pearl Gloss
Nationwide Japan Release
Starting April 16 (Thu), 2026, the following products are scheduled to go on sale at variety shops and drugstores across Japan:
- Gel Fit Tint Mini — 2 new shades (Uru Berry / Shuwa Vanilla)
Award Recognition
AMUSE's popular Gel Fit Gloss won the "Fast Rising — Lip Gloss" category at the 2025 KYEA Awards, a prestigious beauty award decided by 1,033 beauty creators selecting from 1,930 brands.
The select store offers a rare opportunity to experience new AMUSE products before their official Japan-wide release. With a 20% discount storewide, exclusive new colorways, and limited free gifts, it's an event worth visiting for fans of the brand and K-beauty enthusiasts alike.
