Atami Tourism Bureau, in collaboration with JR East, launches the "Greedy Early Spring Atami Travel Campaign" starting January 22, 2026 (Thursday). The campaign aims to strengthen visitor attraction during the winter-to-spring season, offering a perfect combination of flowers, hot springs, and gourmet experiences.
Through this campaign, Atami redefines the value of "early spring tourism" unique to the area. By proposing travel plans centered on railway use, the campaign leverages Atami's accessibility—reachable within 30 minutes from central Tokyo by shinkansen—to establish its image as an "easily accessible hot spring resort."
Model Courses Showcasing Atami's Early Spring Charms
Atami offers a rare seasonal attraction: the ability to enjoy both "Atami-zakura" (which blooms earlier than Kawazu-zakura) and plum blossoms simultaneously from January. This campaign highlights early spring flower scenery and promotes Atami's unique charms during this transitional period from winter to spring.
The campaign emphasizes Atami's compact urban layout, where diverse attractions—ocean views, hot springs, flowers, art, and gourmet dining—are conveniently concentrated in one area. This makes it possible to fully enjoy an extraordinary Atami experience even during a 1-night, 2-day trip. Targeting primarily people in their 20s and 30s, the campaign presents specific itineraries through model courses designed for casual trips with friends or among female travelers. These offerings aim to attract first-time visitors and repeat guests alike by introducing new ways to enjoy Atami during early spring.
Campaign Details
Campaign Name: Greedy Early Spring Atami Travel Campaign Featuring Flowers, Hot Springs, and Gourmet Delights
Coupon Details
- Booking Period: January 22, 2026 (Thursday) to March 20, 2026 (Friday)
- Departure Period: January 22, 2026 (Thursday) to March 20, 2026 (Friday) (weekdays and holidays)
- Accommodation Period: January 22, 2026 (Thursday) to March 20, 2026 (Friday)
- Discount Amount: ¥5,000 per booking
- Target Area: Atami City, Shizuoka Prefecture (23 participating facilities)
- Booking Capacity: Available from 1 person
- Eligible Products: JR East Byu Dynamic Rail Pack (JR + Accommodation)
About Atami Tourism Bureau
Atami Tourism Bureau is a general incorporated foundation responsible for tourism promotion in Atami City, Shizuoka Prefecture, one of Japan's leading hot spring destinations. Established in July 2024, the bureau operates in collaboration with various organizations supporting the local economy, including the Atami Chamber of Commerce and Industry, Atami City Hotel and Ryokan Cooperative Association Federation, and Atami City Tourism Association Federation. The bureau promotes Atami's diverse attractions—including abundant nature such as hot springs, ocean, and mountains, as well as seasonal flowers, fireworks festivals, and cultural and artistic events—to audiences both domestically and internationally. As a hot spring resort accessible within just 29 minutes from central Tokyo, Atami offers experiences that harmonize nostalgia with innovation. With the goal of becoming "a beloved and chosen Atami—creating the future through the power of tourism," the bureau advances sustainable tourism development in partnership with the local community.
Official Website: https://atami-tb.com/
Official Instagram: https://www.instagram.com/atamitourismbureau/
Official Facebook: https://www.facebook.com/atamitourismbureau
Official X: https://x.com/atamikankokyoku
