Awashimado (Awashimado Co., Ltd., headquartered in Yawatahama City, Ehime Prefecture), a manufacturer of Japanese and Western confectionery, is opening its first directly managed store in Tokyo on April 3, 2026. The Awashimado Sumida Kanegafuchi Store will carry the full lineup of products made by the company, as well as items from partner factories — including products not sold at supermarkets — making it a shop for both everyday use and special occasions.
Store Information
- Address: 5-44-1 Sumida, Sumida-ku, Tokyo (in front of the west exit of Kanegafuchi Station on the Tobu Skytree Line)
- Hours: 10:00 AM to 6:00 PM (open year-round)
- Products: Full lineup of Awashimado-made Japanese confectionery, regional specialty sweets from around Japan, and discounted "訳あり (wakeari)" items
An eat-in corner is also available, so customers can enjoy their purchases on the spot.
Weekend-Only Products
Two special items are available exclusively on weekends, sold individually.
Goku Warabimochi (極わらび餅) — ¥150 per piece (before tax)
This warabimochi (bracken-starch jelly) features a delicate dough so soft it cannot support its own weight, wrapped around a lightly sweetened smooth koshian (smooth red bean paste). The focus is on a smooth, silky texture.
Wagashiya-Kinsei Hokkaido Azuki Dorayaki (和菓子屋謹製北海道小豆どら焼) — ¥150 per piece (before tax)
The red beans are simmered in-house using a method that suppresses bitterness and off-flavors, resulting in a mildly sweet filling where the flavor and texture of Hokkaido-grown azuki beans come through clearly. The pancake batter has a subtle aroma of brown sugar — a style popular in the Kanto region.
Popular Staple Japanese Sweets
Oimo Mushiman (おいも蒸しまん) — 2-piece pack
A steamed confection made with dough containing chunks of sweet potato.
Mochiri Kokuto Manju (もっちり黒糖饅頭) — 6-piece pack
Steamed buns made with brown sugar dough wrapped around smooth koshian.
Shio Mame Daifuku (塩豆大福) — 5-piece pack
Daifuku made with dough mixed with red pea beans, filled with chunky tsubuan (red bean paste).
Tart (タルト) — Azuki Koshian flavor
A famous Ehime confection featuring yuzu-flavored koshian rolled in a spiral.
Store-Exclusive Items
Some products are only available at directly managed stores and cannot be found elsewhere in Tokyo.
Castella Off-Cuts — ¥278 per pack (before tax)
These are the trimmed edges generated during castella production. While their appearance and shape may be irregular, they are a popular value item sold only at directly managed stores. (Image is for illustrative purposes.)
Mitarashi Kushidango (みたらし串団子) — ¥148 per pack (before tax)
Classic skewered dango with a chewy, springy texture drizzled with soy sauce-based mitarashi glaze.
