A second store for Lucky Jewelry (ラッキー ジュエリー) — the private brand run by a Yamanashi-based jewelry manufacturer — has opened on the 2nd floor of Kinshicho Marui. Following the first branch at Ueno Marui, the new store offers a full range of jewelry-related services, from custom-order pieces and reforms to buy-back consultations.
What Is Lucky Jewelry?
Lucky Jewelry is a private brand created by a jewelry manufacturer based in Yamanashi Prefecture, a region known for its long history in the gems and jewelry industry. The brand's concept centers on being a "lucky" encounter for shoppers — a place where customers can find exactly the piece they were looking for, backed by reliable after-sales service.
The Kinshicho Marui store carries a wide selection of diamond and precious-metal jewelry, ranging from everyday wearable pieces to items suited for special occasions. The interior is designed with a simple, relaxed atmosphere to let customers browse at a comfortable pace.
In addition to ready-made pieces, the store handles custom-order jewelry, jewelry reforms, and purchases — functioning as a one-stop service counter for all jewelry needs.
Opening Celebration: 20% Off Select Items
From May 19 through June 30, 2026, select diamond and pearl jewelry items are available at 20% off their regular prices. Stock is limited, so early visits are recommended.
Store Information
Shop Name: Lucky Jewelry (ラッキー ジュエリー)
Location: Kinshicho Marui, 2F
Hours: 10:30 AM – 8:00 PM
Opening Date: May 19, 2026
