B-GENKI, a brand under the Marukin Foods group (headquartered in Kumamoto City, Kumamoto Prefecture), has launched its new official website to share its brand vision, product lineup, and the appeal of Japanese traditional foods with audiences around the world.
Official Website
B-GENKI | You are what you eat.
B-GENKI takes Japan's traditional foods — natto (fermented soybeans) and konjac — and reimagines them for modern lifestyles, creating healthy snacks that are convenient, delicious, and guilt-free. The new site covers the brand's philosophy, product information, and brand story, along with content on the health benefits and cultural significance of these Japanese staples.
Tradition Meets Innovation
Japanese fermented foods and plant-based food culture have been gaining global attention in recent years. Drawing on over 110 years of expertise from its parent food manufacturer, B-GENKI blends tradition with innovation to bring new healthy snack experiences to the world.
Among the brand's products are NATTO CHOCOLATE Matcha — freeze-dried natto encased in carefully crafted chocolate — and KONJAC JUNKIE Black Pepper — konjac seasoned and dried for a satisfying, jerky-like chew.
The brand's concept centers on "You are what you eat." — the idea that healthy eating isn't about restriction, but about finding foods that are enjoyable enough to sustain as a daily habit.
Looking ahead, B-GENKI plans to expand beyond Japan into markets in North America and Europe. The new website serves as a hub for communicating the brand's story, products, and the value of Japanese food culture to a global audience.
Launch Campaigns
To celebrate the website launch, the following campaigns are available:
Free Shipping Campaign — All products ship for free: https://x.gd/AI0ph
LINE Friends Registration Campaign
- B-GENKI LINE Official Account: https://lin.ee/U4SJEjk
- Marukin Foods LINE Official Account: https://lin.ee/Qb9hZ9s
