MD Holdings Co., Ltd. (headquartered in Higashiosaka City, Osaka Prefecture) will launch "Fish for Daily Calcium," a delicious and nutritious snack rich in fish-derived protein and calcium with a savory fish flavor, nationwide from Monday, March 2, 2026.
Development Background
This product is a specialty snack made by kneading domestic iriko (dried baby sardine) powder into fish paste, then forming it into thin sheets and baking them, allowing consumers to enjoyably intake nutrients that are often lacking in their diet.
In recent years, it has been reported that both men and women over 20 years old are deficient in calcium intake. While calcium is an important nutrient for maintaining bone health, a survey by the Ministry of Health, Labour and Welfare shows that calcium intake falls short of recommended levels by approximately 40% for men and approximately 30% for women.
Reference: Ministry of Health, Labour and Welfare "Dietary Reference Intakes for Japanese (2025 edition)"
Ministry of Health, Labour and Welfare "Overview of the Results of the 2023 National Health and Nutrition Survey"
Against this background, this product was developed to make it easy and delicious to consume calcium in daily life—not only as a snack but also easy to use as a topping or ingredient for cooking arrangements. By kneading iriko powder into fish paste, the product achieves an enhanced fish flavor.
The product is rich in protein and calcium, containing 28.5g of protein, 656mg of calcium, 1.9μg of vitamin D, 220mg of DHA, and 110mg of EPA per 100g of product. Its key feature is enabling delicious and convenient intake of fish-derived nutrients.
Product Features
- Fish sheets baked with domestic iriko powder kneaded into fish paste, packed with calcium
- By kneading iriko powder into fish paste, additional fish-derived nutrients and flavor are added
- Rich in fish-derived protein and calcium, also containing nutrients such as DHA and EPA (per 100g of product: 28.5g protein / 656mg calcium / 1.9μg vitamin D / 220mg DHA / 110mg EPA)
- At 134kcal per bag, enjoy without guilt
- Each bag contains approximately 13 fish sheets
- Each fish sheet measures approximately 30mm × 120mm
- Designed to be enjoyed as-is or easily used as a topping or in arranged recipes
Customize to Your Taste! Recommended Recipe Arrangements from the Development Team
In recent years, products that can be customized to individual preferences have gained popularity, and there is a growing trend in foods that can be enjoyed with a personal touch. In this context, this product is easy to arrange according to individual styles and can be enjoyed deliciously in various ways.
Vegetable Stick Rolls (Pincho Style)
Ingredients (3 to 4 servings)
- Fish for Daily Calcium: 1 bag
- Daikon radish: 1/6 piece
- Cucumber: 1/2 piece
- Carrot: 1/2 piece
- Sauce of your choice: as needed
Preparation
- Cut daikon radish, cucumber, and carrot into stick shapes about 4cm long and 7mm thick.
- Wrap the stick-cut daikon radish, cucumber, and carrot with "Fish for Daily Calcium" and secure with a pick to prevent them from falling apart.
- Enjoy with your favorite sauce drizzled or dipped. (Sweet chili sauce is recommended)
★ Using store-bought vegetable sticks makes preparation even quicker and easier.
Cheese Bake
Ingredients (3 to 4 servings)
- Fish for Daily Calcium: 1 bag
- Sliced cheese: 3 slices
- Black pepper: as needed
Preparation
- Place sliced cheese cut into 4 equal parts on "Fish for Daily Calcium."
- Bake in a toaster for about 2 minutes.
- Sprinkle with black pepper or other seasonings to taste.
★ You can get plenty of calcium from both the fish sheets and cheese
Product Overview
- Product name: Fish for Daily Calcium
- Reference price: 378 yen (tax included) *8% consumption tax
- Content: 40g
- Launch date: Monday, March 2, 2026
- Sales area: Supermarkets and drugstores nationwide
- MD Holdings official online shop (https://store.md-holdings.com/)
Official Social Media
Official social media accounts feature many campaigns and collaborative posts with creators for followers to enjoy. Please check them out.
| SNS | Account |
|---|---|
| Official X | @mdhdg2215 (https://x.com/mdhdg2215) |
| Official Instagram | @mdhdg2215 (https://www.instagram.com/mdhdg2215) |
| Official TikTok | @mdholdings (https://www.tiktok.com/@mdholdings) |
| Official Facebook | https://www.facebook.com/MD-107165911796000 |
| Official Threads | https://www.threads.net/@mdhdg2215 |
MD Holdings upholds the purpose of "Make Daily Happiness - Creating moments of smiles in daily life through OKASHI (snacks)," and through our business activities, we are committed to working toward achieving SDG goals for realizing a sustainable society.
