A new limited-edition confection highlighting Shimane Prefecture's Izumo Matcha will launch on February 1st (Sunday), 2026, through BAKE the ONLINE official shop.
CAKE.TOKYO, a sweets web media operated by BAKE INC. (Headquarters: Minato-ku, Tokyo; CEO: Jumpei Yamada), delivers stories of delicious treats from across Japan. The platform's ongoing Hitokuchi no Fukei project creates confections incorporating regional characteristics from various areas of Japan, sharing these stories nationwide along with the sweets themselves.
Second Edition Features Tigré Made with Izumo Matcha from a Century-Old Tea Garden
Vibrant Color and Rich Umami Nurtured by San'in Region's Climate and Natural Blessings
The second installment of the Hitokuchi no Fukei project presents Izumo Matcha Tigré. This confection uses Izumo matcha produced by Tosuien, a long-established tea garden in Shimane Prefecture's Izumo region that has been operating since 1907 (Meiji 40).
Shimane Prefecture's Izumo region has actually been a tea-producing area with deep-rooted tea culture since ancient times. Tea has been woven into daily life as something that connects people.
Because this area is a "hidden gem" tea-producing region, the project chose to highlight this ingredient to convey the stories rooted in the region's unique climate and culture through confections.
Cloudy Climate Cultivates Izumo Matcha's Distinctive Vibrant Color and Umami
The San'in region, where Izumo is located, experiences many cloudy days throughout the year. Limited sunlight causes tea leaves to develop darker, more vibrant colors while accumulating rich umami.
Among these, Tosuien's matcha centers on a blend featuring Saemidori, a variety known for strong umami. The blend is thoroughly adjusted to prevent excessive bitterness, achieving both a clean taste and deep umami characteristic of quality matcha.
This Izumo Matcha Tigré captures the appeal of Tosuien's Izumo matcha, which receives abundant natural blessings and human dedication. The confection offers a moist texture with refreshing matcha aroma and deep umami that unfolds with each bite.
With every "bite," enjoy the aromatic Izumo matcha flavor that brings to mind the gentle natural landscapes of the Izumo region.
For CAKE.TOKYO's article about Shimane Prefecture Izumo Matcha Tigré, click here (article publication scheduled for February 1st).
Product Overview
Shimane Prefecture Izumo Matcha Tigré 3-Piece Set
This confection luxuriously uses Izumo matcha from Tosuien, a long-established tea garden founded in 1907 (Meiji 40). The tea leaves, nurtured in San'in's abundant natural environment, combine refreshing aroma, rich umami, and vibrant color. The result is a rich-flavored confection offering pleasant bitterness and authentic umami.
Note: "Tigré" refers to a French-origin baked confection where chocolate is poured into moist financier batter.
- Price: 1,188 yen (tax included)
- Sales Location: Official online shop BAKE the ONLINE
- Sales Period: February 1st (Sunday), 2026 to April 30th (Thursday), 2026
About the Hitokuchi no Fukei Project
The Hitokuchi no Fukei project creates confections using ingredients rooted in regions across Japan, delivering stories of landscapes and people's feelings through charm-filled "bites" to the entire country.
This initiative emerged from conducting over 160 interviews annually as a sweets web media, driven by the desire to "deliver not just deliciousness, but also the culture and stories behind it." The project launched as an effort that only a group of confectionery professionals could undertake.
The project delivers appealing ingredients from regions nationwide, the producers who cultivate them, and stories rooted in local communities, all packed into confections that represent a single "bite."
About CAKE.TOKYO
CAKE.TOKYO is a sweets web media that carefully interviews and shares the backgrounds and feelings behind delicious confections under the concept "Deliciousness has a story." The platform delivers the appeal of sweets from across Japan based on over 160 interviews conducted annually through firsthand experiences of seeing and tasting in each location.
