Akagi Nyugyo Co., Ltd. (headquarters: Fukaya City, Saitama Prefecture; President: Sota Inoue) will release "Milcrea Tenku no Matcha®" nationwide on Tuesday, January 27, 2026.
Originally launched in 2024 as a convenience store exclusive product that generated significant buzz on social media, "Milcrea Tenku no Matcha®" is making a comeback with expanded distribution channels so even more people can enjoy it.
"Milcrea Tenku no Matcha®" is a bar ice cream featuring matcha ice cream filled with rich, squeezably soft milk ice cream. The matcha ice cream portion uses only first-harvest tea leaves carefully selected from Shizuoka Prefecture's "Tenku no Matcha®," known for its rich aroma, deep umami sweetness, and moderate bitterness.
For this relaunch, the matcha content has been increased, allowing you to enjoy an even better combination of "rich matcha" and "rich milk."
Additionally, as a special treat for customers, Akagi Nyugyo will launch a campaign to win "Milcrea Tenku no Matcha®" on the company's official X (Twitter) and official Instagram accounts starting Monday, January 26, 2026.
Akagi Nyugyo continues to propose new ice cream products that can be enjoyed more casually, delivering the corporate message "Let's Play."
Product Information
Milcrea Tenku no Matcha®
Suggested retail price: 216 yen (tax included)
Product type: Ice milk
Volume: 85ml
Energy: 198 kcal
Release date: Tuesday, January 27, 2026
Sales area: Nationwide
Campaign Information
Milcrea Tenku no Matcha® Launch Commemorative Campaign!
Akagi Nyugyo will hold a campaign where 10+9 (ten-kuu, a play on the product name) winners chosen by lottery will receive "Milcrea Tenku no Matcha®" from among those who apply using the methods below for campaign posts on the official X and official Instagram accounts.
Campaign Period
Monday, January 26, 2026, 10:00 AM to Sunday, February 1, 2026, 11:59 PM
How to Apply
Either of the following:
①X: Follow the official X account of "Akagi Nyugyo" (@akagi_cp) and repost the campaign post to apply
②Instagram: Follow the official Instagram account of "Akagi Nyugyo" (@akagi_ice) and like the campaign post to apply
Prize
Milcrea Tenku no Matcha® (10 bars)
About Tenku no Matcha®
"Tenku no Matcha®" is made from tea leaves grown in mountainous areas surrounded by rich nature in Shizuoka Prefecture.
It is created by finely grinding tencha (碾茶) that has been carefully shade-grown to increase umami in an environment blessed with natural benefits. It is characterized by its rich aroma, deep umami sweetness, and moderate bitterness.
*"Tenku no Matcha®" is a registered trademark of Oyaizu Seiichi Shoten Co., Ltd.
