Bio Lucia Hair Milk Leave-In Treatment with Korean Trending Beauty Ingredients Co-Developed with Certified Trichologist Now Available

Social Tech Corporation (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Toru Mochizuki), a company engaged in mail-order sales of cosmetics and quasi-drugs, launched the leave-in treatment Bio Lucia Hair Milk, co-developed with a certified trichologist, on October 30, 2025.

Born from User Feedback

"I want to do something about the dryness after blow-drying..."

"When I wake up in the morning, my hair is tangled!"

"My hair is damaged from coloring, but I don't want to give up on shine..."

Many women face these hair concerns. Especially for those with delicate fine or thin hair, it can be difficult to achieve the ideal finish - products that provide moisture often feel too heavy.

Product Development Concept

This hair milk was created with the desire to help those with such concerns increase the moments they think "I love my hair" through daily hair care.

The lightweight texture that doesn't feel sticky can be used with confidence, especially by those with fine or thin hair. While protecting hair from the heat of blow dryers and straightening irons, it creates a fluffy, well-managed finish down to the ends, achieving "dewy glossy hair" that seems to shine from within.

The next morning, your hair will be smooth and silky with excellent manageability, making you want to touch it. It gently works on hair that has become delicate from coloring, and with continued use, you should feel moisture and shine like you've just come from a salon.

*Dewy glossy hair: A coined phrase incorporating the image of "moisturized, glossy hair with luster"

Bio Lucia Hair Milk product image

Product Overview

Product Name: Bio Lucia Hair Milk

Content: 120g

How to Use:

After towel drying, spread an appropriate amount on your palm
Apply mainly to the ends and blend well throughout the hair
Then dry with a blow dryer to finish

*Adjust the amount used according to hair length and volume

Main Features

1. Contains Five Korean Trending Beauty Ingredients

Luxuriously formulated with five ingredients attracting attention in beauty powerhouse Korea: CICA*, glutathione, retinol, PDRN*, and niacinamide as skin-conditioning ingredients.

*CICA: Centella Asiatica Extract
*PDRN: DNA-Na

2. High-Moisture Care Ingredients

Five types of ceramides* (Ceramides NG, AP, AG, NP, EOP)
Provitamin B5* (Panthenol)
Keratin* (Isostearoyl Hydrolyzed Keratin (Wool))

These ingredients provide moisture to hair, achieving a smooth texture.

*Five types of ceramides, Provitamin B5: Purpose: Humectant
*Keratin: Purpose: Hair conditioning agent

3. Formulated with Adsorptive Hyaluronic Acid

Contains adsorptive hyaluronic acid (Hyaluronic Acid Hydroxypropyltrimonium*), which has superior adsorption and durability compared to conventional hyaluronic acid. It stays on hair to create a veil, protecting from dryness for extended periods.

*Hyaluronic Acid Hydroxypropyltrimonium: Purpose: Humectant

4. Formulated with Heat Protect Ingredients

Formulated with two types of heat protect ingredients* that react to blow dryer heat to bond and repair hair. They improve cuticle lifting and suppress frizz and tangles.

*Two types: γ-Docosalactone and Metasqualane Polymer® (Purpose: Hair conditioning agent)

5. Hair Coating with Plant Oils

Four plant oils - baobab seed oil*, argan spinosa kernel oil*, moringa seed oil*, and rice bran oil* - coat the hair, providing firmness and elasticity.

*Purpose: Humectant