Bobbi Brown Launches Crystal Eye Shadow Stick with a Luminous Wet-Glow Finish

A new eye shadow product from Bobbi Brown, the Crystal Eye Shadow Stick, is launching at stores nationwide on April 3, 2025. The standout feature is its water-based gel formula, which contains 55% water and delivers a shimmering, wet-look finish that mimics light shimmering on the surface of water.

A New Generation of Eye Shadow Texture

The Crystal Eye Shadow Stick uses a water-based gel formula incorporating Red Seaweed (Rhodophyta)*¹ in a proprietary blend. The result is a jelly-like texture that glides onto the eyelid with a light, comfortable feel. Multifaceted pearl pigments are blended into the formula to reflect light from multiple angles, creating a deep, translucent shimmer with a wet-glow effect.

*¹ Porphyra

Up to 12 Hours of Wear*²

Despite its ultra-hydrated, gel-like texture, the formula adheres comfortably to the eyelid and is designed to resist smudging, fading, and fallout throughout the day. The polished finish is claimed to last up to 12 hours, with no stiffness or dryness even over time.

*² Color retention data obtained. (Internal test results. Individual results may vary.)

5 Shades Available

The lineup includes 5 carefully curated shades. Among them is "Moonstone," a shade that has been popular in Bobbi Brown's bestselling Luxe Eye Shadow collection.

Crystal Eye Shadow Stick color lineup

Tips from Bobbi Brown Lead Pro Artist Miki Fujima

Bobbi Brown Lead Pro Artist Miki Fujima

Lead Pro Artist Miki Fujima (@bbpro_jp_miki.fujima) shares her recommended ways to wear the Crystal Eye Shadow Stick:

Choose your tool for the effect you want. Applied with a brush, the formula delivers a delicate, star-like shimmer. Blended in with a finger, it produces a more intense, blinding shine.
For a dewy eye look. Dabbing the product on the inner corner of the eye or the center of the lower lash line creates the illusion of bright, hydrated-looking eyes.
As an under-base for depth. Using the product as a base layer beneath other eye shadows adds dimension and a subtle translucent glow to the overall look.

The Crystal Eye Shadow Stick also pairs well with the Long-Wear Cream Shadow Stick, with layering said to add further depth and dimension.